Expecting Massive Growth for the Alcohol Free Spirits in India
By Reynald Vito Grattagliano Arkay Beverages’ Founder
Alcohol Free Spirits refers to flavoured beverage in a ready-to-drink format. It can come in different flavour variants, such as Whisky, Brandy, Gin, Vodka, Rum, and Tequila among others. Alcohol Free Spirits are steadily increasing in popularity among consumers and sales are expected to continue to grow. Alcohol free Spirits is seeing mounting demand owing to the busy and fast-paced lifestyle of consumers, and also as an alternative to liquors and cocktails, in particular, is considered as a vital health drink.
With the opening of Arkay Beverages in New Delhi Arkay Beverages is going to target over 300 million Indian consumers who does not drink for health or religious reasons.
As a matter of fact the per capita alcohol consumption in India increased two folds between 2005 and 2016, according to the Global status report on alcohol and health 2018 released by the World Health Organization (WHO) last month.Indians consumed 2.4 litres of alcohol in 2005, which increased to 4.3 litres in 2010 and scaled up to 5.7 litres in 2016, the report said. More than 3 million people died in India as a result of harmful use of alcohol in 2016, more than three quarters of those reported dead were men. Overall, the harmful use of alcohol causes more than 5% of the global disease burden.The report highlighted that 51.1 men per 100,000 population and 27.1 women per 100,000 population suffered from liver cirrhosis. Cancers associated with alcohol abuse resulted in 181 men per 100,000 population and 126.4 women per 100,000 population.Of all deaths due to alcohol, 28% were from injuries, such as those from traffic crashes, self-harm and interpersonal violence; 21% due to digestive disorders; 19% due to cardiovascular diseases, and the remaining due to infectious diseases, cancers, mental disorders and other health conditions.“Far too many people, their families and communities suffer the consequences of the harmful use of alcohol through violence, injuries, mental health problems and diseases such as cancer and stroke,” according to Tedros Adhanom Ghebreyesus, director-general, WHO. “It’s time to step up action to prevent this serious threat to the development of healthy societies.”Here comes Arkay Beverages with an Alternative for People with Problems with Alcohol and offering a smart and healthy option to alcoholism around the world.
Millions of consumers worldwide are drinking ArKay every day; the main reason is that ArKay is the best alternative to hard liquors, in fact ArKay is the world’s first company with this unique proposition.The design of ArKay was to allow anyone with medical conditions or with religious beliefs to drink without guilt, and for people with drinking problems, as well as recovering addicts that are willing to quit or simply for people that want to keep sober such as teetotalers and pregnant women.
.ArKay tastes like liquor; millions of people are drinking ArKay every day because it has the same kick and burn in the mouth as the real thing but none of the effects. ArKay is a healthy option as well, besides being 100% alcohol free it doesn’t contain fat, carbs, sodium and sugar. Arkay is Gluten Free and Friendly veggie. ArKay makes a delicious, figure-friendly drink on its own, or when mixed with other low-cal, no-cal , No alcohol beverages, ArKay is great for cocktails , beside the fact that Arkay is Halal!
The beverage’s popularity has allowed the company to expand upon its operations which began with the opening in 2011 of a headquarters in Fort Lauderdale, Florida. ArKay has since opened offices in France, Mexico, USA, and has established manufacturing bases in Mexico for the glass bottle products while the mocktails ‘’ready to drink’’ concoction will be produced in India.ArKay has secured distribution agreements in many countries around the world as well as some Middle Eastern countries where some nations have exceedingly strict rules governing the consumption of alcohol. ArKay, of course, poses no legal consequences for consumers .It also poses no health consequences as it is sugar-free, carb-free, sodium-free, zero alcohol and has zero calories
ArKay’s ability to mimic any liquor flavoring is credited to the blending of flavors and creation of the new molecule called W.A.R.M.
That molecule will now figure in other products ArKay is bringing to market. ArKay is following its whisky-flavored success with a new line of alcohol-free vodka, tequila, gin, rums, brandy and Pina Colada mix, ready to drink. What other companies did for beer, ArKay has done with spirits, but to another degree, ArKay has essentially invented an entire new beverage category of alcohol-free liquors.
ArKay is currently seeking additional distributors in India and unlike alcohol, ArKay isn’t constrained by strict market regulations allowing it to be sold virtually anywhere. Therefore Arkay invites Indian beverages and food distributors to contact the company to start the process to secure sole distribution rights in their city or state.