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ARKAY IN THE NEWS

ARKAY Times Square

ARKAY, the revolutionary alcohol-free spirit brand led by Reynald Vito, proudly made its mark in the heart of New York City: Times Square.

ARKAY zero-proof billboards lit up above the crowds in Times Square at night

This bold visual campaign celebrates ARKAY’s mission to offer a healthier, inclusive, and responsible way to enjoy the flavors of traditional spirits, without the alcohol.

More than just a drink, ARKAY represents a cultural shift. It empowers people to celebrate, socialize, and enjoy the moment, without compromise.

Appearing in Times Square, one of the most iconic advertising spaces in the world, reflects ARKAY’s growing influence and global vision. From casual consumers to health-conscious individuals, ARKAY is reshaping how people around the world experience spirits.

Join us as we lead a new generation into a future of mindful choices, innovation, and celebration. The future is alcohol-free. The future is ARKAY.

ARKAY Agave Spirit Alternative billboard in Times Square
ARKAY White Rum Alternative billboard in Times Square
ARKAY On Fire Whisky Alternative billboard in Times Square at night

IN PRINT

In the Media: ARKAY’s Global Impact

Features in The Spirits Business. Click a page to read it full size.

AS FEATURED ON

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Redefining Spirits, One Choice at a Time

ARKAY is more than just a drink. It’s a bold step into a future where wellness, innovation, and enjoyment go hand in hand. Whether you’re celebrating milestones or embracing mindful living, ARKAY offers a sophisticated alternative that doesn’t compromise on flavor or experience.

Join the movement. Choose ARKAY.