Reynald and Sylvie Grattagliano invested five million dollars for the research and development of the W.A.R.M molecule.
Arkay is today the world’ most successful beverages company, the W.A.R.M creation added to aromas and Reynald’s expertise makes it the world’s first alcohol free spirit.
Alcohol-Free spirits are popping up everywhere today Reynald Grattagliano, the pioneering visionary spark behind the question “is it possible to create alcohol free spirits?” says “We are looking for deep connections. Currently we connect at bars, but alcohol can keep us from connecting deeply.” Therefore, he concentrated on making wonderful drinks that could inspire community but be built on clarity.
In 2011 wine culture was growing and it was still a foregone conclusion that everyone was drinking alcohol. This was when Reynald Grattagliano introduced ArKay, the first ever alcohol-free spirit alternative to the world. In the US his product was met with ridicule and resistance. Why? Because it had never been considered, “Alcohol-Free Whisky?” No one would have thought that could be possible and new ideas are always met with resistance.
ArKay, having survived those early days through the passion and determination of Reynald Grattagliano, is able to see the fruits of its labor even though the idea that was almost a decade ahead of its time.
“Today we’re hearing customers ask for alcohol-free options everywhere and juices and sodas no longer cut it.” expressed local bartender Bill Georges. “Wanting an alcohol-free option doesn’t mean they want a juice box, nor does it mean they have a problem with alcohol.
It means they want something with all the flavor and complexity of a traditional alcoholic beverage and want to stay sober.”
For years ArKay looked to position themselves as an option for those who had to abstain for medical, religious, or addictive reasons. Today, ArKay is looking at the growing market it forged and is seeing that, finally, people are beginning to see the difference between a great adult beverage and alcoholic one. Those two can be the same thing but no longer have to be thanks to ArKay.
ArKay has been honing its formula and is providing a beverage that can offer an option for those open to taking it. The world is catching up and we are seeing more alcohol substitutes on the market all the time. ArKay is the grandfather of the Alcohol-Free movement. With 33 different alcohol alternatives, ArKay is the most experienced and is leading the way to the future of the alcohol-free adult beverage industry.
Behind the product is a mission to create this option. “When we create an option, where there was none previously, we open people, and thus communities, to new ideas.” Says ArKay’s founder and Vice President Reynald Grattagliano, while sipping a ArKay Rum and Cola at a café in Arandas, Jalisco where they bottle and ship products to over 180 different countries. The passion that kept Reynald going through the early years, as the rest of the world caught up, is still alive as his conversation is always looking to include the question “What other options are there?” He can see that when it comes to alcohol, although it forged the way forward with its flavors, he can now take the baton and present the world with another option as to where to get those flavors.
Arkay has a small molecule (the Warm molecule*) placed inside the drink, in contact with the tongue the drink sends stimuli to the brain, the illusion operates, and the mucous membranes of smell and taste saturate and make the consumer believe that he is drinking alcohol.
“Enjoying a Pina Colada and a Makaha Valley sunset! Delicious made with Arkay non alcoholic rum and sugar free Baja Bob’s Pina Colada mix.“-Kathy
Restaurants are now realizing that some of their customers prefer cocktails throughout their meal, and are being served custom designed cocktails to complement their menu.
In the quest to be hip and on-trend, and diet conscious, the modern craft cocktail recipes ingredients, have evolved with molecular mixology.
This brings me to the latest trends Mocktails/Skinny Cocktail. ARKAY collection of alcohol-free liquor products. The taste gives you the same flavor and sensation as any alcohol based cocktails served today.
Restaurants and bars should consider featuring Skinny cocktails on their menu for guests who are counting calories.
The market will see more of these drinks aimed to provide busy, health conscious consumers leading a guilt-free lifestyle.
They are as popular as some of the retro classics that are being served. Everyone wants to enhance their lives and their health in some way.
When there’s a product that promises to help with our health or with our well-being, we tend to give it a second look to see what it might be able to offer. ARKAY provides this latest trend.
People love things that are new and different, so these drinks tend to be more popular than ever. And with cool colors. People will love to sit around, sipping and enjoying the taste of this new age beverages.
The calming effects of ArKay are due to a combination of the main actives ingredients in the formula (known as W.A.RM )
Arkay has a small molecule placed inside the drink. In contact with the tongue, the drink sends stimuli to the brain, the illusion operates, and the mucous membranes of smell and taste saturate and make the consumer believe that he is drinking alcohol.
One of the big benefits of drinking Arkay instead of alcohol is that it will not overly dehydrate your body or fill it with the toxins that lead to headaches and hangovers. While Arkay won’t impair your cognitive abilities and mental clarity in the same way that alcohol does.
ArKay has been proven to be non-addictive. Unlike other substances, drinking Arkay is not habit forming and you will not build up a tolerance to the effects of drinking ArKay causing you to need to drink more each time. In fact, the exact opposite has been show, that the beneficial effects of a drink of Arkay can be felt even more when it is drank on subsequent occasions. This is because of the distinctive way that Arkay affects the brain.
Over the 9 years, the popularity of ArKay has been increasing worldwide as more and more people discover the benefits of drinking ArKay can bring. Numerous Arkay bars and alcohol free liquor shops will open soon in the U.S and worldwide.
1 Liter Bottle | 33 FLOZ
-Serving Size: 1 Fl. OZ (30 ML)
-Serving Per Container: 33
% Daily Value : 0%
Not a significant source of Calories from Fat, Saturated Fat, Trans Fat, Cholesterol, Dietary Fiber, Vitamin A, Vitamin C, Calcium and Iron.
*Percent Daily Value are based on a 2,000 calories diet.
Spring Water, Glycerol, Natural & Artificial Flavors, Lactic Acid, Potassium Sorbate, Citric acid and Coloring, some flavor may contain less than 1 per thousand of Carboxymethyl cellulose, Xanthan gum, Maltodextrin.
Arkay Alcohol Free flavored drinks may contain less than 1 per thousand of Maltodextrin and Carboxymethyl Cellulose combined, therefore it is not a significant level to affect your diet.
Once opened, we recommend consuming your bottle within 15 days during winter time and 8 days in summer time.
Arkay does not need to be refrigerated, just store in a cool place out of direct sunlight.
Less than 77 °F / 25 °C
Keep refrigerated after opening
*Warm molecule :Discovered by ArKay Beverage’s founder in 2012, the W.A.R.M molecule is one key element in the production of ArKay Beverages.
This molecule gives the impression of burn and kicks when in the mouth and has a taste very similar to alcohol.
The W.A.R.M molecule, when mixed with a liquid, in this case with ArKay flavored drink fools the brain and makes the brain believe that you are drinking real liquor, then after a few seconds the brain realizes that what you are drinking is not liquor and immediately tells you that you can keep drinking without any form of ill effects.
The W.A.R.M tastes like alcohol, and when mixed with ArKay gives the impression that it is alcohol, but not literally alcohol.