Skip to content
PARTNERSHIP BEYOND THE CASE
Arkay Zero Proof + Our Importer Partners
Building the zero-proof category together.
Arkay provides importer partners with the tools, investment, training and activation support needed to build sustainable distribution, accelerate velocity and win at retail and on-premise.
Authenticity Experience Zero Proof
- $50M+ Invested in the U.S. market
- 7 Partner support programs
- 2011 Pioneering zero proof since
HOW WE PARTNER
Seven Ways We Invest Alongside You.
Great brands require great execution. Every Arkay partnership is backed by seven support programs, from the first case on the shelf to the quarterly business review.
01
We Invest
Market support and point of sale that put Arkay in front of shoppers.
02
We Activate
Sampling, on-premise programs and events that create trial.
03
We Train
Education that gives every rep and bartender a reason to recommend Arkay.
01 WE INVEST MARKET SUPPORT
Building Awareness. Creating Demand. Driving Velocity.
Arkay supports importer markets with coordinated brand-building programs designed to create consumer awareness and generate pull-through at the account level.
This can feature market-specific activation plans, digital and social support, retail programming, account targeting, launch support, promotional calendars and localized marketing.
Over $50 Million invested in the U.S. market.
Market programs can include
- Market activation plans
- Digital & social support
- Retail programming
- Account targeting
- Launch support
- Promotional calendars
- Localized marketing
02 WE INVEST POINT OF SALE
Tools That Turn Distribution Into Visibility.
Arkay provides a complete merchandising toolkit to help importer representatives secure visibility and create compelling zero-proof destinations.
Get it placed. Get it noticed. Get it tried.
The toolkit
- Shelf strips
- Shelf danglers
- Bottle neckers
- Aisle signage
- Case stackers
- Displays
- Back-bar materials
- Sampling stations
03 WE ACTIVATE SAMPLING & CONSUMER ACTIVATION
Trial Changes Everything.
Zero-proof spirits are an experiential category. Arkay sampling programs allow consumers to taste the difference and understand the spirit-like experience firsthand.
Programs can include retail sampling, importer-supported tastings, on-premise activations, signature zero-proof cocktails, consumer events and targeted market launches.
Signature serves
- Arkay Agave + Margarita Mix
- Arkay Whiskey + Coca-Cola
04 WE ACTIVATE ON-PREMISE SUPPORT
Helping Accounts Build Better Zero-Proof Programs.
Arkay gives importer teams a compelling platform for hotels, restaurants, bars and entertainment venues looking to meet growing demand for sophisticated alcohol-free options.
Support includes
- Menu development
- Signature cocktails
- Back-bar merchandising
- Menu cards
- Bartender activation
- Account presentations
- Hospitality selling materials
05 WE ACTIVATE EVENT PARTNERSHIPS
Showing Up Together.
Arkay partners with importers on strategic events that build relationships, generate trial and establish the brand within local markets.
Together we turn important importer events into brand-building and customer-development opportunities.
Where we show up
- Importer trade shows
- Retailer events
- Food & wine festivals
- Hospitality events
- Consumer festivals
- Account openings
- Chain meetings
- Market sponsorships
06 WE TRAIN STAFF TRAINING
Confidence Behind Every Sale.
Great execution starts with importer and account education. Every training answers one question: Why Arkay?
The answer starts with the W.A.R.M. Molecule, Arkay’s proprietary flavor compound that recreates the warmth and kick of a real spirit without any alcohol. The feeling of alcohol, not the effect. When reps and bartenders can explain it, accounts can sell it.
Learn about the W.A.R.M. Molecule
Training includes
- Importer sales meetings
- Product education
- W.A.R.M. Molecule education
- Category selling stories
- Objection handling
- Cocktail demonstrations
- Bartender & server training
- Retail selling tools
07 WE GROW TOGETHER JOINT BUSINESS PLANNING
One Market. One Plan. Shared Goals.
Arkay works collaboratively with importer leadership to establish clear market priorities, targets and execution plans, so both teams are building toward the same results.
The planning cycle
- Plan Set market priorities, distribution targets and SKU focus together.
- Execute Bring the programs to market across retail and on-premise.
- Measure Track placements, velocity and volume against shared goals.
- Optimize Review every quarter and adjust the plan to what is working.
Every plan includes
- Annual market plans
- Account segmentation
- Distribution targets
- SKU priorities
- Chain opportunities
- On-premise targets
- Activation calendars
- Volume goals
- Quarterly business reviews
LET’S BUILD THE ZERO-PROOF CATEGORY TOGETHER
Great brands require great execution.
Arkay is committed to investing alongside our importer partners to build distribution, create consumer demand and drive sustainable market growth.
Tell us about your company and the markets you serve. Our team reviews every application and will follow up directly.
ARKAY ZERO PROOF DRINK DIFFERENTLY.
IMPORTER APPLICATION
Become an Arkay Importer
Partner with Arkay Beverages and help bring the next generation of zero-proof spirits to your market.