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Reynald Grattagliano
Arkay Founder

Arkay is Zero-Proof Beverage

ArKay came about due to the lack of options in the alcohol-free adult beverage market. Adults enjoy the vast flavors of alcohol, but today, less and less people are drinking. So, the question arises “what constitutes an adult drink today?” ArKay is a zero-proof beverage flavored to resemble all the alcohols you‘re familiar with, Brandy, Vodka, Rums, Gins and Whiskies of all sorts and even more. Utilizing an extract of capsaicin to create the burn and kick that is so synonymous with alcohol, ArKay is leading the way to the redefining of “Adult Drinks.”

In 2011 wine culture was growing and it was still a foregone conclusion that everyone was drinking alcohol. This was when Reynald Grattagliano introduce ArKay, the first ever alcohol-free spirit substitute, to the world. In the US his product was met with ridicule and resistance. Why? Because it had never been considered, “Alcohol-Free Whisky?” No one would have thought that could be possible and new ideas are always met with resistance. ArKay, having survived those early days through the passion and determination of Reynald Grattagliano, is able to see the fruits of its labor even though an idea that was almost a decade ahead of its time.

Today we’re hearing customers ask for alcohol-free options everywhere and juices and sodas no longer cut it. Wanting an alcohol-free option doesn’t mean they want a juice box, nor does it mean they have a problem with alcohol. It means they want something with all the flavor and complexity of a traditional alcoholic beverage and want to keep their clarity. For years ArKay looked to position themselves as an option for those who had to abstain for medical, religious, or addictive reasons. Today, ArKay is looking at the growing market it forged and is seeing that, finally, people are beginning to see the difference between a great adult beverage and alcoholic one. Those two can be the same thing but no longer have to be thanks to ArKay.

ArKay has been honing its formula and is providing a beverage that can offer an option for those open to taking it. The world is catching up and we are seeing more alcohol substitutes on the market all the time. ArKay is the grandfather of the Alcohol-Free movement. With 33 different alcohol alternatives, ArKay is the most experienced and is leading the way to the future of the alcohol-free adult beverage industry.

Behind the product is a mission to create this option. “When we create an option, where there was none previously, we open people, and thus communities, to new ideas.” Says ArKay’s founder and Vice President Reynald Grattagliano, while sipping a ArKay Rum and Cola at a café in Arandas, Jalisco where they bottle and ship products to over 44 different countries. The passion that kept Reynald going through the early years, as the rest of the world caught up, is still alive as his conversation is always looking to include the question “What other options are there?” He can see that when it comes to alcohol, although it forged the way forward with its flavors, he can now take the baton and present the world with another option as to where to get those flavors.

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Alcohol free beverages has an Elon Musk and its Reynald Grattagliano

Following his heart and passion Reynald Grattagliano built the alcohol-free beverage market and today business is booming as more people step away from alcohol

Fort Lauderdale , May 28, 2020 (GLOBE NEWSWIRE) — As an innovator in tech and ingenuity Elon Musk has no equal, but to look at his ability to passionately move forward towards a vision for the world there are similarities between him and others. One person in particular who has passionately devoted himself to the uncovering of his vision and dream is Reynald Grattagliano. In the world of flavor, olfactory senses and extreme vision Reynald has built the entire industry of alcohol-free spirits.

Almost 10 years ago, ArKay, his flagship brand of alcohol alternatives, hit the shelves with no fanfare. While the bell curve for the alcohol bandwagon was at its final peak the press and media were using his product as a light sign off story to chuckle at as if to say “who needs an alcohol alternative when we have alcohol?” 

Today however this vision is paying dividends as alcohol companies like Diageo struggle to make up ground on the growing trend. Ahead of his time by almost a decade Reynald has a large piece of the global market selling in over 180 countries. “We want adult style alcohol-free beverages to be a household idea” he said “this is not about any one being the best, but I am interested in the concept and I’ve delivered, what I believe to be, the best spirits alternative that can be made. I am the inventor, innovator, thinker, and tailor of alcohol-free spirits. ArKay is the gold standard, and without it there would be a huge gap to overcome, that no one who is producing alcohol free beverages today could do.”

When I asked how he could make such a bold statement he simply said “because no one else in the field has innovated it. I come with experience and expertise. As owner and inventor, I am able to adjust my formula and make it better all the time. These other companies are run by solely businessmen. I am an artist and my paints are flavor and experience. 10 years ago, I began and every day I am still improving on myself, my company, my product.”

Reynald is looking to redefine the Adult Drink category to no longer be simply based on the presence of alcohol alone. He has a vision where depth of experience and flavor are at the core of the category and ArKay doesn’t disappoint with over 33 flavors all the mimic the burn and bite of alcohol so as to add to the overall experience you, as an adult, are looking to add to your morning coffee or evening mocktail. 

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Written by: MartinJon Garcia  The Recovery Mentor

MartinJon has over 19 years in recovery and is leading the way to adding “Recovering To” to the conversation of “Recovering From.” Talking about what we are all heading toward keeps us looking forward not behind. MartinJon is a passionate speaker, writer, and coach for those on a journey of taking the reigns of their own lives and enjoying the ride.  


Podcast: Recover Yourself: and anywhere you get your podcasts

Twitter @martinjon
Instagram @martinjon
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Image/Text Disclaimer: Neither Elon Musk nor any of his businesses are associated with, or expressly endorse, ArKay Alcohol-Free Beverages.

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Arkay embraces global momentum in zero proof spirits as consumers are becoming more health conscious

There seem to be a lot of differences between Ben Branson and Reynald Grattagliano. Ben is the Founder of Seedlip
and a staunch believer that the new alcohol-free movement is not about mimicry. Reynald, the man who built ArKay, has over 30 varieties of one to one alcohol alternatives. This may to many seem like there could be quite a lot of animosity here however in such a new market there is not room for that

“Introducing a brand-new product on the market is not easy” says Reynald of ArKay “back in 2011 I was just trying to get people to choose to have an adult drink that had no alcohol in it. The only way I could do that was through mimicry, the whole idea was to eventually step away from that and I applaud Ben and the work he is doing with Seedlip and to take what I started to a new place.” Reynald added “We are currently working with a few people to expand well beyond our current offerings to add some very interesting products that step away from the mimicking ArKay has previously been associated with.”

Non-alcoholic mixers are growing the adult drink category to such an extent that alcohol will soon no longer be the defining quality of an adult drink. Today strong flavors with depth, richness, and some bitterness are leading the way to a world where evening can be both delicious and sober.


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Seedlip - Ben Branson both inspired by Arkay founder's Reynald Grattagliano

The Alcohol-Free Spirits Alternative market is booming with products like Ben Branson‘s and Arkay today.

These products each have a single source that entered the market almost a decade ago when Reynald Grattagliano, introduced the world to the first Alcohol-Free Spirit company Arkay Beverages.

In 2011 Reynald Grattagliano, introduced the world to the first Alcohol-Free Spirit company ArKay Beverages

Then in 2014 Branson launched the distillate line Seedlip

Reynald Vito Grattagliano is an entrepreneur and philanthropist driven to solve the world’s biggest challenges through innovation.


Reynald is the spark behind the current alcohol-free spirit movement having been the first in the field to imitate Spirits giving consumers a sober option to a night out.

Reynald had a vision and, in chasing that vision, was the first to produce an alcohol-free substitute for all the popular spirits.


A man who knows no limits, Reynald pushes big dreams into action, spurring massive cultural and technological change. His audacious vision and magnetic personality continually inspire others to follow what feels impossible.

The founder of Arkay Beverages, Reynald see beyond the current business and technological landscape, creating companies that make a true impact. Reynald’s next endeavor is to travel to the moon using lunar resources for innovation here on earth.

Whether it’s business or life, Reynald is guided by one firm belief – Our only limit is our imagination.

Back in 2007, Reynald Vito Grattagliano was inspired to produce alcohol free spirits following an episode with his 22-year-old son, who upon returning home from a party where there was ample imbibing, began to feel those certain unappealing after-effects. “He suggested that someone should create a whisky that doesn’t leave you feeling so hung-over,” explains Reynald Grattagliano.

Three years later he launched Arkay, the world’s first 0% ABV non-alcoholic spirit.

How Arkay Was Invented?

The founder of Arkay, a product line of beverages that are whisky flavored but 100% free of alcohol. Though only recently introduced, demand for the beverage has generated sales throughout the world, and the company is building on current successes by introducing new lines of vodka, rum, gin and Tequila, which may taste like the real deal, but are totally free of alcohol.

Reynald Grattagliano was inspired to produce the drinks following an episode with his 22-year-old son, who upon returning home from a party where there was ample imbibing, began to feel those certain unappealing after-effects. “He suggested that someone should create a whisky that doesn’t leave you feeling so hung-over,” explains ReynaldGrattagliano.

The son, of course, did not realize that suggestion would compel his father to not only spend the next five years of his life researching such a method, but he would spend five million dollars to make it happen.

Though Reynald Grattagliano does not have a background in beverage development, he certainly understands chemistry, as well as how to combine ingredients in such a way as to attract allure and appeal from the discriminating masses. He has made an enviable fortune by creating designer perfumes which are touted by some of the top beauty & cosmetic companies known to the world. After spending nearly two years attempting to devise an alcohol-free derivative that not only smelled, but tasted like whiskey, Grattagliano sought the expertise from a team of scientists at a lab in Switzerland. This collaboration ultimately resulted in the creation of an entirely new molecule, the quintessential break-through by which Arkay beverages were born. What is Arkay ?

The name derives from Reynald Grattagliano’s travels abroad. Apparently, during his stays in China, some people had trouble pronouncing his first name. Instead of saying “Reynald” their utterance was closer to “Arr-K” – which was AOK with him.

Reynald Grattagliano worked several years on the project and it is only on 2012 that the W.A.R.M molecule was discovered

Arkay Alcohol Alternative

Arkay has a small molecule placed inside the drink, in contact with the tongue the drink send stimuli to the brain, the illusion operates, and the mucous membranes of smell and taste saturate and make the consumer believe that he is drinking alcohol.

Arkay explained

No drunkenness, no adverse effect, this is the advantage of Arkay, it reproduces the taste of the liquor but none of the negative effects of the alcohol.

Individuals with medical condition or religious beliefs that prohibits the consumption of alcohol can enjoy the crisp and taste of ArKay non-alcoholic liquors alternatives.

Arkay Beverages

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Men should cut back on booze, federal panel says

HEALTH CARE – Source Politico Magazine – By HELENA BOTTEMILLER EVICH 06/18/2020

Limiting alcohol and added sugars are among the recommendations an influential advisory committee is about to send to the government.

Men should cut back their alcohol intake to one drink per day rather than two, according to an influential panel that is advising the government on new dietary guidelines due out this year.

And Americans should also further cut back on added sugars, said the panel of outside experts convened once every five years called the Dietary Guidelines Advisory Committee.

“For those who drink alcohol, recommended limits for better health are up to 1 drink per day for both women and men,” the committee said in its draft report.


Consuming the current limit of two drinks per day for men is associated with a “modest but meaningful increase” in death rates due to all causes, compared with just one drink per day, the panel found. The recommended advice would be unchanged for women.

The conclusions — a notable departure from what the federal government has recommended since the 1980s — are seen as surprising to some who worried the Trump administration-appointed committee would be too industry-friendly.

Since it was convened late last year, the committee has been criticized for having too many connections to food and beverage companies and being hamstrung by the Trump administration. But the recommendations look pretty similar to those during the Obama administration, except they go further on alcohol and sugar.

“It seems public health won out, but we’re still watching closely to see how these are translated into the 2020 guidelines,” said Jessi Silverman, a policy associate at the Center for Science in the Public Interest.

The guidelines have long been the subject of political infighting and industry lobbying because they influence marketing in the trillion-dollar food sector, dictate what’s served in multibillion-dollar federal nutrition programs like school meals and shape the advice doled out by health professionals.


The latest conclusions, which were unveiled Wednesday during a lengthy webinar that lasted more than eight hours, are still in draft form. The final scientific advisory report is expected to be publicly released in mid-July.

The panel of outside experts does not write the guidelines, but reviews the latest science and advises the government on what they should say.

The committee comes up with a lengthy scientific report that is used by officials at the Agriculture Department and the Department of Health and Human Services to devise the Dietary Guidelines for Americans, which are expected to be updated by the end of this year.

The advisory panel’s conclusion on alcohol would be a significant change from the government’s long-standing advice. Currently, the dietary guidelines recommend that if people drink, they should do so in moderation, which is defined as two drinks per day for men and one drink per day for women.

The conclusion is likely to be the subject of debate in the coming weeks, as there is some disagreement among scientists about whether the definition of moderate drinking needs to be tightened.

“This would suggest that there is a lot of new science on this topic, and there’s not,” said Eric Rimm, a nutrition researcher at Harvard, who served on the 2010 Dietary Guidelines Advisory Committee and played a key role in reviewing alcohol science. “It’s unfortunate because it’s going to create some confusion.”

The advisory committee is also suggesting that Americans should take in even less added sugar than previously advised.

The last iteration of the guidelines, crafted during the Obama administration, recommended that consumers not get more than 10 percent of their calories from added sugars.


The latest panel recommends that the government go further. A limit of 6 percent of calories from added sugars is “more consistent with a dietary pattern that is nutritionally adequate while avoiding excess energy intake,” the committee concluded.

The expert panel did not touch on the issue of environmental sustainability, something that was a major controversy during the last round of the guidelines. In 2015, the advisory committee recommended that sustainability be part of the guidelines, something that the meat industry saw as a major threat.

After meat groups waged an all-out war over the issue, USDA and HHS ignored the recommendations and left the environment out of the guidelines. This time around, no one in Washington expected that sustainability would get taken up again, as POLITICO reported last year.

Aside from all the bickering about what the guidelines say about various foods, there’s also been increasing criticism that the recommendations themselves are flawed.

Epidemics of obesity, diabetes and hypertension continue to plague the country, tamp down productivity and rack up billions in extra health care costs. The guidelines are aimed at preventing diet-related diseases, not combating them — which means the advice is not geared toward a majority of the U.S. population.

“A Dietary Guidelines that does not address the two-thirds of Americans who are overweight or have obesity is, in our view, a nutrition policy that lacks relevance to much of the general public and reflects an insufficient review of the science,” the Academy of Nutrition and Dietetics said in a comment to the panel this week. The group represents more than 100,000 dietitians and other nutrition professionals in the health field.

Several groups are furious that the guidelines continue to leave out low-carbohydrate and high fat diets as healthy eating. The committee doubled down on previous recommendations to limit saturated fat consumption and did not give low-carbohydrate diets a nod, as some advocates had hoped they would.

Source : by   June 26,2020 –

Arkay Beverages' Grattagliano On Zero-Proof Spirits, 'Sober Bars'

What do perfume and liquor have in common?

Most people would probably say not too much—but not Reynald Vito Grattagliano of Arkay Beverages.

In 2007, while living in Panama, his son returned home one night from a club in a taxi instead of his car because his dad had told him never to drive while under the influence of alcohol.

“The first thing he told me was, ‘why don’t you make an alcohol-free whiskey’? Grattagliano recalls. “I told him I would try.”

In this interview, Grattagliano—who was a perfumer before pioneering zero-proof beverages—talks about recreating the taste and “burn” of alcohol, why Arkay went strictly direct-to-consumer back in 2011, and the trend toward “sober bars.” 

CPG FYI:  What’s the relationship between perfume and alcohol?

Grattagliano: When you have a perfume in your hand, it gives you the smell. But when you eat something, it gives you the flavor. Between the smell and the taste, it’s a big difference. 

So I tried to work on a formula with taste and smell of whiskey, but it was missing the kick, or the burn, of alcohol. I came up with the burn by inventing a warm molecule, and created Arkay.

CPG FYI: You seem to have been ahead of the curve as well in selling directly to consumers. Why did you choose that over retail distribution?

Grattagliano: With online, you could sell direct to the consumer. You don’t spend money with distributors, you don’t spend money with stores. Because the stores tell you, “give me this, give me that.” At the end, you get nothing and they get everything.

CPG FYI: You also dabbled with Amazon early on?

Grattagliano: I was on Amazon in 2011 until 2012, and then I pulled out. I came back about six months ago, and we’re doing fantastic on Amazon. 

CPG FYI: In the last few years, you’ve had some company in the zero-proof spirits space. How is that going?

Grattagliano: In 2016, Diageo invested in Seedlip, which was a very good alcohol-free gin, and then in 2019 they started working with a company called Ritual making an alcohol-free whiskey. 

At the beginning, people were buying Arkay out of curiosity or necessity. But many people didn’t want to put $50 on a bottle because it might not be so good. Because Diageo copied me, it gave more credibility to my business.

CPG FYI: You’ve got a lot of Muslim fans. Why is that?

Grattagliano: For Muslims, liquor is considered haram—against god. So those people buy Arkay because it’s something they want and they please their god, they please their faith. 

We’re doing very well in Pakistan, Saudi Arabia, Kuwait, Bahrain, Malaysia and so on because we give them the possibility to have fun, but without any issue with their faith.

CPG FYI: You’ve spent money on a billboard in Times Square, ads on buses, some television and in-flight magazines. What are you doing now?

Grattagliano: Zero. In 2019, we spent $10 million on advertising and did $36 million in sales. In 2020, we wanted to start advertising again and then boom—the coronavirus came. We didn’t know what was going on, so my wife and I decided to stop. 

Can you imagine today if I had signed for a multimillion-dollar campaign in Times Square and there’s nobody there? It would be a disaster.

CPG FYI: Along with so-called sober bars, what other types of distribution does Arkay have?

Grattagliano: This is a sweet move we’re doing. There are a lot of bars starting a new movement called sober bars. Bars without alcohol. All of them are either carrying Seedlip or Ritual or Arkay. 

And also, we got a little bit of distribution with Budweiser in Maine. We did very, very well until the coronavirus arrived. We had to stop the distribution because the stores closed. But they are very interested to increase buying from us, because there are requests from stores.


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