Reynald Grattagliano – World’s First Inventor of Alcohol-Free Liquor Shares How His Work Attracts Competition
World’s First Inventor of Alcohol-Free Liquor
Grattagliano revealed how almost a decade ago, the prospect of an alcohol-free liquor was somewhat alien to many but has gained momentum and popularity when he started ArKay, the world’s first alcohol-free spirits alternative.
In the past several years, alcohol-free spirit alternatives became more famous, resulting in a rising number of competitors claiming that they are the pioneer in the alcohol-free spirits category.
Reynald wanted to set the record straight.
“I am the creator of the entire alcohol-free spirits category; I started in 2007,” Reynald shared. “But many people or companies claimed in the news that they are the first one who created the alcohol-free spirit or spirits alternative category.”
Reynald pointed out that these claims are not based on facts. “A certain brand started in 2014 and another in 2019, and ArKay is the inspiration for their products. When they claim they are the pioneer in the alcohol-free spirits alternative category, they are putting their brand in the wrong spotlight.”
Reynald talked about a media interview incident wherein a host has mistaken him as the one who copied one ArKay competitor.
“I was speaking with CBS a few months ago, and the reporter asked me how I came up with the idea to copy this particular brand; I told her that it was exactly the opposite. This brand copied me, and when she checked online that Arkay started with an entire collection of 24 flavors of alcohol-free spirits in 2011, she canceled her article about that brand.”
Reynald said that he came up with the idea of creating alcohol-free spirits way back in 2007 when his 22-year-old son came home drunk from a party. “He suggested that someone should create a liquor that doesn’t leave you feeling so hung-over.” And that’s when Reynald started working on ArKay.
More than three years after that, he launched Arkay, the world’s first 0% ABV non-alcoholic spirits. Reynald sought expertise from a team of scientists at a lab in Switzerland. This collaboration ultimately created an entirely new molecule, the quintessential break-through by which Arkay beverages were born.
“Arkay is a product line of beverages that are liquor flavored but 100% free of alcohol,” Reynald explained. “It has a small molecule placed inside the drink, in contact with the tongue the drink sends stimuli to the brain, the illusion operates, and the mucous membranes of smell and taste saturate and make the consumer believe that he is drinking alcohol.”
Reynald pointed out that ArKay alcohol-free spirits give consumers the warm kick and that alcohol burn sensation without getting drunk or impaired. All his alcohol-free spirit products are recommended for all people who wanted to get the taste of alcohol minus the hangover and its negative health consequences.
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Arkay has a small molecule (the Warm molecule*) placed inside the drink, in contact with the tongue the drink sends stimuli to the brain, the illusion operates, and the mucous membranes of smell and taste saturate and make the consumer believe that he is drinking alcohol.
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Arkay Vodka Alternative
Arkay Gin Alternative
Arkay Spiced Rum Alternative
Arkay Tequila Alternative
ArKay The Creator of the First Non-Alcoholic Spirits Alternative Since 2011
ArKay is a zero-proof beverage flavored to resemble all the alcohols you‘re familiar with, Brandy, Vodka, Rums, Gins and Whiskies of all sorts and even more.
Utilizing an extract of capsaicin to create the burn and kick that is so synonymous with alcohol, ArKay is leading the way to the redefining of “Adult Drinks.”
Arkay Alcohol Substitute
Arkay has a small molecule the Warm molecule* placed inside the drink, in contact with the tongue the drink sends stimuli to the brain, the illusion operates, and the mucous membranes of smell and taste saturate and make the consumer believe that he is drinking alcohol.
*Warm molecule :Discovered by ArKay Beverage’s founder in 2012, the W.A.R.M molecule is one key element in the production of ArKay Beverages.
This molecule gives the impression of burn and kicks when in the mouth and has a taste very similar to alcohol.
The W.A.R.M molecule, when mixed with a liquid, in this case with ArKay flavored drink fools the brain and makes the brain believe that you are drinking real liquor, then after a few seconds the brain realizes that what you are drinking is not liquor and immediately tells you that you can keep drinking without any form of ill effects.
The W.A.R.M tastes like alcohol, and when mixed with ArKay gives the impression that it is alcohol, but not literally alcohol.
BOURBON Whisky Alternative
Bourbon Arkay is #1 best seller, Superlative 96–100 rating (Scottish Spirits Association Drinks Award 2020 )
CLEAN AND HEALTHY –100% spirit free, with no allergens, no GMO ingredients, gluten-free and ZERO calories, ZERO sugar, ZERO sweetener.
Fun and entertaining beverages for everyone, anytime, anywhere.
- Bourbon Arkay Alcohol-Free is perfect for modern Art Cocktails , the taste gives you the same sensation as any other alcohol based cocktails served today.
- Bourbon ArKay Alcohol-Free is great to enjoy with a group of friends, ArKay is worry free and guilt free. With ArKay you don’t have to choose between having fun and being safe.
- Bourbon ArKay Alcohol-Free is for all barmen, mixologist, women etc. Whether you are a weight watcher, carb counter, or simply the DD of the night, Arkay will always be your best Wingman!
The ArKay W.A.RM. Molecule is the alcohol replacement that warms and burns like a real liquor.
When tasting and in contact with the tongue, the W.A.R.M. molecule sends stimuli to the brain with a warm burn, and taste, which makes consumers believe they are drinking alcohol.
ArKay Products are pasteurized and have a two-year shelf life.
How To Enjoy:
On the rocks, or with your favorite premium mixer
Arkay Way cocktail recipe :
2 oz. Arkay version of Alcohol Free whisky Flavored drink
1/2 oz. Lemon Juice
½ oz. Orange Juice
¼ oz. Grenadine
2 Dashes of Bitters
Garnish – Lemon/ Cherry
#DryJanuary : Cocktails ideas
|Nutrition Facts||% Daily Value|
|Sodium: 0g||0 %|
|Carbohydrate: 0g||0 %|
|Sugar: 0g||0 %|
|Protein: 0g||0 %|
Some Alcohol is Not the Same as No Alcohol and the Body Knows
Over the past couple of years, increasing numbers of alcohol-free spirits hit the shelves. Not all of these are equally alcohol-free, no matter the legal claim that is being made.
Legally, in the United States, and other countries, any product with 0.5%ABV can claim it is alcohol-free.
This designation is due to the idea that you cannot get “drunk” on a product with so little alcohol.
But alcohol-free spirits that have a 0.5%ABV only weaken the body, with no gains. The ability to get drunk on a product is not the point of the label “Alcohol-Free.”
And this is where ArKay Beverages has the edge over most of their competitors – they only sell beverages that are 100% alcohol-free, absolutely zero alcohol.
Alcohol-Free Flavored Drink – Truly Zero Proof- Zero Sugar-Zero Alcohol-Zero Fat- Zero Guilt
Reynald Grattagliano ‘Arkay Founder invented this reverse engineering concept in 2011, and it is the best way to produce a great alcohol-free spirit.
“Arkay Beverages is blending aromas and adding at the same time a proprietary molecule that tastes and smells identically to alcohol,” Reynald explains.
“The result is phenomenal because the drink has truly the same taste and burn as the real thing. It is a true 0% alcohol zero proof drink, and besides being delicious, it also gives the sensation of the burn of the alcohol, it is the safest drink of the alcohol-free spirits category.”
About ArKay Beverages Alcohol-Free Spirits
Since 2011, Arkay Beverages has been fine-tuning various zero-proof spirit recipes, including vodka, tequila, gin, whisky, bourbon, and brandy, amongst many others, for the appreciation of fine liquor without the alcohol.
ArKay, the world’s first alcohol-free, liquor-flavored drink is designed for everyone to enjoy. The exceptional taste of liquor without the alcohol content makes it a perfect beverage day or night.
ArKay has 0% alcohol, and it is designed to allow individuals with medical conditions or religious beliefs that prohibit alcohol consumption and drink.
Imagine being able to enjoy your favorite liquor drink at parties without worrying about drinking and driving.
You won’t miss a thing, as ArKay tastes and looks as traditional liquor. It is suitable for drinking straight-up, on the rocks, or with your favorite mixers.
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