Curb Drunk Driving With Arkay Non-Alcoholic Liquors And Spirits
Top-shelf, non-alcoholic liquors let you live the lifestyle without the potentially life-ending consequences.
As people who drive, evaluate, and talk about cars for a living, we take a firm stand against drinking and driving, naturally. According to the National Highway Traffic And Safety Administration, “Every day, almost 29 people in the United States die in alcohol-impaired vehicle crashes – that’s one person every 50 minutes in 2016 … [and] drunk-driving crashes claim more than 10,000 lives per year.”
One company hopes to curb those statistics with a new line of non-alcoholic, top-shelf liquor and spirits. Founded in France in 2011, the beverage company Arkay only recently started selling its drinks Stateside. The goal of the company is to reduce alcohol dependence – and the positive effect that products like these can have on drunk driving statistics here in the states grabbed our attention.
Reynald Vito Grattagliano and his wife Sylvie founded the company in France, but Arkay has a home in Laredo, Texas, and a bottling plant in Mexico. Each specialty liquor uses American-made glass bottles, and a patented technology called W.A.R.M, also produced here in the U.S. In its most basic sense, W.A.R.M. molecules are a derivative of Capsaicin. The odorless molecule has the same atomic structure as alcohol, and without the added step of fermentation, provides the same alcohol flavor and kick.
“Our company founder found a way to isolate the molecule inside of capsaicin,” said Richard Simmons, Sales Manager of Arkay. “Mr. Grattagliano has patented his invention with the U.S. Patent Office, and as a matter of fact, he was able to lock the W.A.R.M molecule so that nobody can break the DNA of the W.A.R.M.”
One life lost to drunk driving is one too many, so solutions like Arkay’s non-alcoholic options for mixed drinks and other libations strike us as yet another front on which this problem can be attacked. Arkay is currently available in some bars and nightclubs, as well as online with shipping to anywhere in the U.S. Arkay is launching a new collection of one-liter cocktails this fall retailing for $15, while bottles of Arkay liquor retail for $40.
And truly, you won’t be missing much – except a hangover – with as many non-alcoholic options that Arkay offers. They sell non-alcoholic versions of every type of whiskey known to man, a number of rums, gin, vodka, brandy, coffee liquor, Irish cream, piña colada, and everything else you need to make those fruity drinks I like. Just don’t forget the cherry and pineapple wedge.