Arkay CEO Sylvie Grattagliano said: “Arkay has become synonymous with racing and every year we continue to evolve our dialogue with our consumers and provide new experiences they can enjoy to keep away from liquors.”
Here are some sobering facts about alcohol consumption in the United States. Each year, more than one million people are arrested for driving under the influence of alcohol. According to a 2012 study conducted by the National Highway Traffic Safety Administration, http://www.nhtsa.gov/people/injury/research/AlcoholCountries/background_&_intro.htm close to 10,000 people died in drunk-driving related crashes during 2011 (that’s one person’s death every 53 minutes). Drunk-driving costs the United States $132 billion dollars a year, but the costs associated from the treating of health issues that arise from alcohol dependence & abuse annually costs this nation more than $200 billion, a dollar amount significantly higher than costs associated with the treating of obesity or cancer.
If only there was a way for consumers to shamelessly indulge in their favored flavored beverage without having to risk potential ramifications to their own health and safety, or the health and safety of others. Sylvie Grattagliano might just have devised the solution, or more appropriately, the formula, which not only offers an alternative in terms of consumption, but also something of a new business opportunity.
Sylvie Grattagliano is the President of ArKay Beverages, a product line of beverages that are liquor-flavored, but 100% free of alcohol. Though only recently introduced, demand for the beverage has generated sales throughout the world, and the company is building on current successes by introducing new lines of vodka, rum, gin, brandy and Tequila (and 60 more flavors ) which taste and feel like the real deal, but are totally free of alcohol.
ArKay emerged on the market in November of 2011. Sold in cases by-the-bottle and soon by the can, the liquor-flavored drink is being whisked away to distributors and retailers throughout the world.
The beverage’s popularity has allowed the company to expand upon its operations which began with the opening of a headquarters in Florida
ArKay Beverages has secured distribution agreements in many countries around the world as well as some Middle Eastern countries where some nations have exceedingly strict rules governing the consumption of alcohol. ArKay, of course, poses no legal consequences for consumers. It also poses no health consequences as it is sugar-free, carb-free, zero calories, sodium-free and guilt-free.
What it does impart, says Sylvie, is the sense that one is actually drinking liquor. “When you drink, it has a balanced flavor and feel. Even water has a certain taste… all drinks do. So when you drink Arkay you have the impression of alcohol in your mouth just like any liquor, but without the alcohol.”
Arkay’s ability to mimic liquor flavoring is credited to the blending of flavors and creation of the new WARM molecule. In the last years, representatives from some of the large soda companies have approached Sylvie and asked for samples. She suspects there are efforts to duplicate his formula, but she is not worried about it. “It would be hard for anyone to copy it… it might take years to crack the formula because no one has access to the molecule besides my husband and myself.
The WARM molecule figure now in other products ArKay is bringing to market. The company is following his whisky-flavored success with a new line of alcohol-free Vodka, Tequila, Gin, Rums, Brandy, Pina Colada and Orange Napoleon. What O’Doul’s did for beer, Sylvie has done with spirits, but to another degree, she has essentially invented an entire new beverage category of alcohol-free liquors. She has also developed an expanding sales force, directly employing some 50 peoples in her bottling plant. Arkay isn’t constrained by strict market regulations allowing it to be sold virtually anywhere. In fact, many sales have been generated via Arkay’s presence Online
In a study of 147 countries conducted by the World Health Organization, it was determined, annually, there are more than two million deaths attributed to alcohol use. Though ArKay has already proven solid as a business model, if it can additionally serve to diminish such dire instances of death, it will further prove deserving for all to raise a glass and toast to its success.
About ArKay ® Beverages.
ArKay ® was created with the purpose of improving people’s lives through beverages, providing taste-rocking, world-changing non-alcoholic liquors crafted in over hundreds of crispy flavored potions and still counting. ArKay beverages is the world’s first non-alcoholic, liquor-flavored drink collection, and has rapidly gained popularity worldwide with this truly unique and innovative drink. For consumers worldwide looking for an alcohol-free beverage alternative ArKay, Non Alcoholic liquor-flavored drink collection is the perfect drink to substitute for all alcoholic drinks.
ArKay non-alcoholic flavored drinks can be enjoyed ANYTIME, ANYWHERE!
ARKAY reminds everyone, “Don’t drink and drive unless it’s ARKAY®.”
WITH ARKAY THE PARTY NEVER STOPS ®
ARKAY WARM Molecule is patented.
Warning: ARKAY IS NOT A MEDICINE. ARKAY IS NOT A TREATMENT AGAINST ALCOHOLISM.