Posted on Leave a comment

Why You Should Consider Going Alcohol Free. CEO of ArKay Beverages Explains!

Why You Should Consider Going Alcohol Free. CEO of ArKay Beverages Explains!

According to MarketWatch, the alcohol-free movement is driven by individuals who “value high energy and productivity over just getting high.”

What is the Alcohol-Free Movement?

Fort Lauderdale, FL — If you haven’t heard of the alcohol-free movement, it might not be what you’d expect. As consumers become more health-conscious, the global movement for zero-proof spirits is gaining momentum

Reynald Grattagliano, Founder and Vice President of Arkay Beverages, notes that the market was originally populated by people who couldn’t drink because of religion, medical complications, or past addictions, but still wanted to appreciate the complex set of flavors and participate in social rituals surrounding alcohol. Now, however, the market is growing, as broader groups of people begin to see that a sophisticated adult beverage doesn’t have to be an alcoholic one. 

Is Moderate Drinking Actually Healthy?

Mainstream media touts the benefits of moderate drinking, supposedly including decreased risk of heart disease and diabetes, but it may not be as healthy as it seems. Firstly, although the resounding finding is that these risks are lower for moderate drinkers (as compared to non-drinkers and heavy drinkers), it’s only a correlational finding. In other words, moderate drinking is one of a multitude of lifestyle factors that may contribute to lowered risks of certain health complications, but it’s not necessarily because of the alcohol consumption itself. Secondly, many of the so-called benefits of moderate drinking are outweighed by the risks; for example, a study found that while moderate drinkers were less likely to die from cardiovascular complications, they were more likely to die of cancer. 

Perhaps most importantly, because alcohol lowers inhibitions, it’s difficult to be sure that you’re sticking to the one-or-two drink limit that constitutes moderate drinking, especially with drink sizes and liquor proofs varying widely. Once the threshold between moderate and heavy drinking is crossed, any theoretical benefits are undone.

On the other hand, the benefits of not drinking are clear. A 2016 study found that, compared to a control group, those who abstained from drinking for just one month “showed significant improvements in insulin resistance, body weight, blood pressure and cancer-related growth factors.” 

Non-Alcoholic Spirits: An Alternative to Alcohol

If you’re looking for an alternative to traditional alcohol, you’re far from alone. “Today we’re hearing customers ask for alcohol-free options everywhere and juices and sodas no longer cut it,” commented local bartender Bill Georges. “Wanting an alcohol-free option doesn’t mean they want a juice box, nor does it mean they have a problem with alcohol. It means they want something with all the flavor and complexity of a traditional alcoholic beverage and want to stay sober.”

Since 2011, Arkay Beverages has been fine-tuning a variety of zero-proof spirit recipes, including vodka, tequila, gin, whisky, bourbon, and brandy amongst many others, for the appreciation of fine liquor without the alcohol.

The sustainable, female-owned company has seen a dramatic increase in sales, even amidst the economic crisis resulting from the COVID-19 crisis. This pattern shows that more and more people are seeing the benefits of cutting out alcohol and giving it a try for themselves. Health is at the forefront of everyone’s mind, and Arkay Beverages’ products are not only completely alcohol-free, but they’re also sugar, fat, and carbohydrate-free, and vegan-friendly, thus mitigating many of the additional health risks associated with cocktails and other alcoholic beverages. 

Additionally, Arkay’s online storefront has meant that people can enjoy alcohol-free beverages from the comfort of their own homes during lockdowns and social distancing measures, making the brand reliable even during the toughest times much of this generation has faced. To add to the endless list of benefits associated with Arkay’s products, the company plans to launch 100% recyclable paper bottles. 

For some creative inspiration, see Arkay’s list of the best non-alcoholic cocktail recipes, or request your free non-alcoholic liquor samples today. 

Share this story on Instagram using: #takingabreak #nonAlcoholicOptions #morethanaRitual #vodka #alternativevodka

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Posted on Leave a comment

Arkay Beverages the zero-proof whisky alternative will soon be available in paper bottles

Previous
Next

Arkay Whisky alternative in paper bottles

Arkay Beverages the zero-proof whisky alternative will soon be available in paper bottles

Arkay, the alcohol-free spirits giant that owns the brand, said it plans to launch the new environmentally friendly packaging from this fall.

While most Arkay spirits alternative are sold in glass bottles, the company is looking for ways of using less plastic across its brands. Making bottles from glass also consumes energy and creates carbon emissions. Arkay ‘s paper whisky alternative bottle, which will be available in worldwide by fall 2020, will be made from wood pulp and will be fully recyclable, the company said. The idea is that customers would be able to drop them straight into the recycling. Arkay beverages have been developing paper bottles to try to cut down on pollution and make products more sustainable.

About Arkay

Alcohol-Free spirits are popping up everywhere today. Reynald Grattagliano, the pioneering visionary spark behind the question “is it possible to create alcohol free spirits?” says “We are looking for deep connections. Currently we connect at bars, but alcohol can keep us from connecting deeply.” Therefore, he concentrated on making wonderful drinks that could inspire community but be built on clarity. ArKay came about due to the lack of options in the alcohol-free adult beverage market. Adults enjoy the vast flavors of alcohol, but today, less and less people are drinking. So, the question arises “what constitutes an adult drink today?” ArKay is a zero-proof beverage flavored to resemble all the alcohols you‘re familiar with, Brandy, Vodka, Rums, Gins and Whiskies of all sorts and even more. Utilizing an extract of capsaicin to create the burn and kick that is so synonymous with alcohol, ArKay is leading the way to the redefining of “Adult Drinks.” In 2011 wine culture was growing and it was still a foregone conclusion that everyone was drinking alcohol. This was when Reynald Grattagliano introduced ArKay, the first ever alcohol-free spirit alternative to the world. In the US his product was met with ridicule and resistance. Why? Because it had never been considered, “Alcohol-Free Whisky?” No one would have thought that could be possible and new ideas are always met with resistance. ArKay, having survived those early days through the passion and determination of Reynald Grattagliano, is able to see the fruits of its labor even though the idea that was almost a decade ahead of its time. “Today we’re hearing customers ask for alcohol-free options everywhere and juices and sodas no longer cut it.” expressed local bartender Bill Georges. “Wanting an alcohol-free option doesn’t mean they want a juice box, nor does it mean they have a problem with alcohol. It means they want something with all the flavor and complexity of a traditional alcoholic beverage and want to stay sober.” For years ArKay looked to position themselves as an option for those who had to abstain for medical, religious, or addictive reasons. Today, ArKay is looking at the growing market it forged and is seeing that, finally, people are beginning to see the difference between a great adult beverage and alcoholic one. Those two can be the same thing but no longer have to be thanks to ArKay. ArKay has been honing its formula and is providing a beverage that can offer an option for those open to taking it. The world is catching up and we are seeing more alcohol substitutes on the market all the time. ArKay is the grandfather of the Alcohol-Free movement. With 33 different alcohol alternatives, ArKay is the most experienced and is leading the way to the future of the alcohol-free adult beverage industry. Behind the product is a mission to create this option. “When we create an option, where there was none previously, we open people, and thus communities, to new ideas.” Says ArKay’s founder and Vice President Reynald Grattagliano, while sipping ArKay Rum and Cola at a café in Arandas, Jalisco where they bottle and ship products to over 180 different countries. The passion that kept Reynald going through the early years, as the rest of the world caught up, is still alive as his conversation is always looking to include the question “What other options are there?” He can see that when it comes to alcohol, although it forged the way forward with its flavors, he can now take the baton and present the world with another option as to where to get those flavors. Arkay is trusted since 2011
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on whatsapp
WhatsApp

Our Magazine

Dry January

Welcome To ARKAY ZERO PROOF ALTERNATIVE The Best Non Alcoholic Drinks  Dry January Ditch The Alcohol Not The Experience Learn More SALE season is here.

Posted on Leave a comment

Arkay Beverages’ Grattagliano On Zero-Proof Spirits, ‘Sober Bars’

Arkay Beverages' Grattagliano On Zero-Proof Spirits, 'Sober Bars'

Source : Mediapost – by Steve Ellwanger June 26,2020 –

What do perfume and liquor have in common?

Most people would probably say not too much—but not Reynald Vito Grattagliano of Arkay Beverages.

In 2007, while living in Panama, his son returned home one night from a club in a taxi instead of his car because his dad had told him never to drive while under the influence of alcohol.

“The first thing he told me was, ‘why don’t you make an alcohol-free whiskey’? Grattagliano recalls. “I told him I would try.”

In this interview, Grattagliano—who was a perfumer before pioneering zero-proof beverages—talks about recreating the taste and “burn” of alcohol, why Arkay went strictly direct-to-consumer back in 2011, and the trend toward “sober bars.” 

CPG FYI:  What’s the relationship between perfume and alcohol?

Grattagliano: When you have a perfume in your hand, it gives you the smell. But when you eat something, it gives you the flavor. Between the smell and the taste, it’s a big difference. 

So I tried to work on a formula with taste and smell of whiskey, but it was missing the kick, or the burn, of alcohol. I came up with the burn by inventing a warm molecule, and created Arkay.

CPG FYI: You seem to have been ahead of the curve as well in selling directly to consumers. Why did you choose that over retail distribution?

Grattagliano: With online, you could sell direct to the consumer. You don’t spend money with distributors, you don’t spend money with stores. Because the stores tell you, “give me this, give me that.” At the end, you get nothing and they get everything.

CPG FYI: You also dabbled with Amazon early on?

Grattagliano: I was on Amazon in 2011 until 2012, and then I pulled out. I came back about six months ago, and we’re doing fantastic on Amazon. 

CPG FYI: In the last few years, you’ve had some company in the zero-proof spirits space. How is that going?

Grattagliano: In 2016, Diageo invested in Seedlip, which was a very good alcohol-free gin, and then in 2019 they started working with a company called Ritual making an alcohol-free whiskey. 

At the beginning, people were buying Arkay out of curiosity or necessity. But many people didn’t want to put $50 on a bottle because it might not be so good. Because Diageo copied me, it gave more credibility to my business.

CPG FYI: You’ve got a lot of Muslim fans. Why is that?

Grattagliano: For Muslims, liquor is considered haram—against god. So those people buy Arkay because it’s something they want and they please their god, they please their faith. 

We’re doing very well in Pakistan, Saudi Arabia, Kuwait, Bahrain, Malaysia and so on because we give them the possibility to have fun, but without any issue with their faith.

CPG FYI: You’ve spent money on a billboard in Times Square, ads on buses, some television and in-flight magazines. What are you doing now?

Grattagliano: Zero. In 2019, we spent $10 million on advertising and did $36 million in sales. In 2020, we wanted to start advertising again and then boom—the coronavirus came. We didn’t know what was going on, so my wife and I decided to stop. 

Can you imagine today if I had signed for a multimillion-dollar campaign in Times Square and there’s nobody there? It would be a disaster.

CPG FYI: Along with so-called sober bars, what other types of distribution does Arkay have?

Grattagliano: This is a sweet move we’re doing. There are a lot of bars starting a new movement called sober bars. Bars without alcohol. All of them are either carrying Seedlip or Ritual or Arkay. 

And also, we got a little bit of distribution with Budweiser in Maine. We did very, very well until the coronavirus arrived. We had to stop the distribution because the stores closed. But they are very interested to increase buying from us, because there are requests from stores.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on whatsapp
WhatsApp
Posted on Leave a comment

Seedlip – Ben Branson both inspired by Arkay founder’s Reynald Grattagliano

Seedlip - Ben Branson both inspired by Arkay founder's Reynald Grattagliano

The Alcohol-Free Spirits Alternative market is booming with products like Ben Branson‘s and Arkay today.

The Alcohol-Free Spirits Alternative market is booming with products like Ben Branson's and Arkay today.

These products each have a single source that entered the market almost a decade ago when Reynald Grattagliano, introduced the world to the first Alcohol-Free Spirit company Arkay Beverages.

In 2011 Reynald Grattagliano, introduced the world to the first Alcohol-Free Spirit company ArKay Beverages

Then in 2014 Branson launched the distillate line Seedlip

arkay vodka zero proof alternative

2011 Reynald Grattagliano, introduced the world to the first Alcohol-Free Spirit company ArKay Beverages

seedlip

2014 Branson launched the distillate line Seedlip

Reynald Vito Grattagliano is an entrepreneur and philanthropist driven to solve the world’s biggest challenges through innovation.

 

Reynald is the spark behind the current alcohol-free spirit movement having been the first in the field to imitate Spirits giving consumers a sober option to a night out.

Reynald had a vision and, in chasing that vision, was the first to produce an alcohol-free substitute for all the popular spirits.

 

A man who knows no limits, Reynald pushes big dreams into action, spurring massive cultural and technological change. His audacious vision and magnetic personality continually inspire others to follow what feels impossible.

The founder of Arkay Beverages, Reynald see beyond the current business and technological landscape, creating companies that make a true impact. Reynald’s next endeavor is to travel to the moon using lunar resources for innovation here on earth.

Whether it’s business or life, Reynald is guided by one firm belief – Our only limit is our imagination.

Back in 2007, Reynald Vito Grattagliano was inspired to produce alcohol free spirits following an episode with his 22-year-old son, who upon returning home from a party where there was ample imbibing, began to feel those certain unappealing after-effects. “He suggested that someone should create a whisky that doesn’t leave you feeling so hung-over,” explains Reynald Grattagliano.

Three years later he launched Arkay, the world’s first 0% ABV non-alcoholic spirit.

How Arkay Was Invented?

The founder of Arkay, a product line of beverages that are whisky flavored but 100% free of alcohol. Though only recently introduced, demand for the beverage has generated sales throughout the world, and the company is building on current successes by introducing new lines of vodka, rum, gin and Tequila, which may taste like the real deal, but are totally free of alcohol.

Reynald Grattagliano was inspired to produce the drinks following an episode with his 22-year-old son, who upon returning home from a party where there was ample imbibing, began to feel those certain unappealing after-effects. “He suggested that someone should create a whisky that doesn’t leave you feeling so hung-over,” explains ReynaldGrattagliano.

The son, of course, did not realize that suggestion would compel his father to not only spend the next five years of his life researching such a method, but he would spend five million dollars to make it happen.

Though Reynald Grattagliano does not have a background in beverage development, he certainly understands chemistry, as well as how to combine ingredients in such a way as to attract allure and appeal from the discriminating masses. He has made an enviable fortune by creating designer perfumes which are touted by some of the top beauty & cosmetic companies known to the world. After spending nearly two years attempting to devise an alcohol-free derivative that not only smelled, but tasted like whiskey, Grattagliano sought the expertise from a team of scientists at a lab in Switzerland. This collaboration ultimately resulted in the creation of an entirely new molecule, the quintessential break-through by which Arkay beverages were born. What is Arkay ?

The name derives from Reynald Grattagliano’s travels abroad. Apparently, during his stays in China, some people had trouble pronouncing his first name. Instead of saying “Reynald” their utterance was closer to “Arr-K” – which was AOK with him.

Reynald Grattagliano worked several years on the project and it is only on 2012 that the W.A.R.M molecule was discovered

Arkay Alcohol Alternative

Arkay has a small molecule placed inside the drink, in contact with the tongue the drink send stimuli to the brain, the illusion operates, and the mucous membranes of smell and taste saturate and make the consumer believe that he is drinking alcohol.

Arkay explained

No drunkenness, no adverse effect, this is the advantage of Arkay, it reproduces the taste of the liquor but none of the negative effects of the alcohol.

Individuals with medical condition or religious beliefs that prohibits the consumption of alcohol can enjoy the crisp and taste of ArKay non-alcoholic liquors alternatives.

Arkay Beverages

Posted on Leave a comment

Ritual Gin Festival

Ritual Gin Festival

Fake liquor

arkay zero proof spirits gin

GIN ALTERNATIVE
COCKTAILS RECIPES

Garner Narrative comtemporary Fine Art

Posted on Leave a comment

Ritual Rum Festival

Ritual Rum Festival

RUM ALTERNATIVE
COCKTAILS RECIPES

Fake Liquor

There are people who cannot, and will not, ever use our product. To be honest we are grateful for that. Recover is beautiful and with numerous grateful recovering members on our team, one with more than nineteen years, this is not lost on us. We are an option to those who abstain. Maybe because they are pregnant, or religious. We believe that abstaining, even if you do not have a life or death problem with alcohol, is healthy, for the individual as well as the world. Thank you for your comments, this is a hard platform to be able to address all that you raise in your comment but please know that we are cognizant and responsible citizens who know that ArKay is not a solution, only an option for those it suits.

Posted on Leave a comment

Ritual Tequila Festival

Ritual Tequila Festival

More than a Ritual

arkay zero proof tequila alternative

TEQUILA ALTERNATIVE
COCKTAILS RECIPES

The new Market of Adult Drinks is growing even as more people turn away from alcohol

For decades we’ve kept children away from alcoholic beverages because of the effect of alcohol on the developing child. Having done this, we created an interesting “Adult Drink” category. Today however, young adults are choosing to step away from alcohol even though they are fully developed adults. They have looked around and seen that drinking alcohol continues to hinder growth, clarity, and mindfulness even as an adult. This is no secret, we are seeing books published left and right that speak of the problems of alcohol, Sober Curious, , and Alcohol Is Shit just to name a few. This presents an interesting gap where we previously saw “Adult Drinks.”

Going to a bar today and hearing someone order a nonalcoholic beverage is increasingly common. What they are getting however is anything but common. It used to be that your only options were sugary sodas or juices, both notched a tad higher in sugar due to their primary use being in mixers. Today however, the Adult beverage category has been exploding with options. And “options” is the key word here. As an ArKay Beverages representative stated in response to someone on Social Media “[we] know that ArKay is not a solution, only an option for those it suits.” These new elixirs, mixers, and alcohol substitutes are not coming after alcohol, nor are they trying to save the world from alcoholism, what they are doing is presenting a new option. With options comes opportunities for people to choose differently.

When I interviewed Emily Lynn Paulson, author of “Highlight Real,” for my Recover Yourself podcast, she stated that “[when we drink in front of our children] we are teaching them that drinking is a requirement.” She is setting the stage for a new generation, and her strength to turn on the culture in which she was cemented within for years, is not small feat.

This new generation of people turning away from alcohol is asking for a new definition of what an “adult drink” can be. As someone with 19 years in recovery I welcome the new conversation and I am interested in seeing where the adult drink category can go. I recall the heat and the full olfactory sensation that alcohol would provide me when I drank it. When balanced well, I recall having drinks that were complex and excited different parts of my mouth. As an adult I enjoy earthy flavors, fullness, and complexities. Is this something we can enjoy without the alcohol?

Ten years ago Kevin Purdy wrote a post titled “What Alcohol Does to Your Brain and Body” in it he stated “Your body sees alcohol as a poison.” One year after that article came out the first alcohol substitute hit the market and was widely met with resistance and ridicule, that product was ArKay. They are still at it today producing by far the best alcohol substitute on the market with the widest selection of any other line.

Today bars and restaurants have an increasing number of options to choose from when it comes to nonalcoholic adult beverages. These options are finally being taken seriously having had 50 different bars feature a nonalcoholic mixed drink during the past Paris Cocktail Week. Pernod Ricard, the renowned and distinguished alcohol dealer is now touching base in the nonalcoholic world with Cedar’s and Celtic Soul alternatives to Gin and Brown Spirits respectively. With so many Gin substitutes on the market I feel like we should just tackle it now. Ritual Gin, ArKay Gin, GinFree by Aldi, Nona June, Borrago, Surendran & Bownes Edition Zero: Labdanum, No ghost in a Bottle, Ginsin, Seedlip, Caleno, Stryyk Not Gin, Ginish, Herbie Virgin, Brunswick Aces are all Gin alternatives and they each approach it slightly differently. If you are a fan of Gin and it seems like the market assumes you are, you’re going to have a great night exploring these varieties. Teetotal G&T, Saint G&T, and The Duchess G&T are all bottled Gin and Tonic if you didn’t want to mix it yourself. Teetotal also make a Cuba Libre, with is a Dark Rum and Cola. Moving onto Rum Stryyk Not Rum, Rumish, ArKay Rum, and Rosin are your Rum alternatives. When it comes to Whiskey, we have the 15 different variety produced by ArKay, and then Ritual Whiskey and Whissin which is a Spanish nonalcoholic whisky Produced by Espafador, and like all of these products Whissin is suggested to be used as a mixer.

I brushed over Seedlip but I am returning to it now. Diageo’s “Drink to the Future” nonalcoholic flagship, Seedlip, (which nobody is a stranger to today I am sure) is doing things a bit differently in this area. They are a distillate product, which many are, but they step away from trying to mimic Gin, even though I put them in that category, they are creating something altogether different.

Some alternate brands like Kin are adding adaptogens and going for a healthy and conscious buzz with their line of adult beverages. ArKay uses an extract from capsaicin which causes a euphoric feeling and can be described as a bit of a head buzz as well. There are many elixirs that are just making a market for themselves without the need to lean on the history of alcohol. Mind your Manna’s Fire Brew considers themselves a wellness tonic and is seen as an additive to your beverage choices, like all the other options I address in this article.

So we have an open market of companies trying to give people something to sip while connecting. This is where the Dry Bar will come into play. There are a lot of great financial reasons why a Dry Bar is a smart bet, but it seems like the market is more than ready. After talking with some of these nonalcoholic producers it seems like they are being approached by more and more individuals looking to open totally dry bars. Sans Bar in Austin TX is one of the first to gain real notoriety and are in the process of touring the country bringing these and other brands into the awareness of everyone. I have to say Chris Marshall of Sana Bar turned me onto ArKay and the rest is history.  

Posted on Leave a comment

Ritual Vodka Festival

Ritual Vodka Festival

Fake liquor

arkay zero proof vodka alternative

VODKA ALTERNATIVE
COCKTAILS RECIPES

In the light of India’s major halt to liquor sales, to which major liquor concerns have been calling upon the government to change, the world is beginning to understand the meaning of essential. Is alcohol an essential part of our lives in times like these? Ingesting a product that not only impairs our judgment but also weakens our immune system is probably not something we want to support when it comes to risking the lives of our families, friends, neighbors, and selves.

Alcohol has been at the core of culture throughout the history of the world. If we watch enough nature shows we’ll even see that animals find fermenting fruits and gorge themselves drunk. Religions and cultures all around the world either embrace it or resist it. That alone gives alcohol credence as a substance that life is either enhanced or hindered by. The fact that alcohol is so pervasive in our lives it has become good business.

We have a global economy that continues to expand. New products are introduced every day and opportunities to engage those products are opening due to this pandemic. When we look at alcohol, and what is really essential in our lives, we can easily see people turning away from it. This has been happening for quite some time despite the efforts to stop the market slide by those who make, serve, and deliver alcohol. This is not being caused by groups like AA or SMART recovery because, as unfunded nonprofit organizations, their marketing strategies haven’t changed in any way. However, the natural turning away from alcohol is a shift in mindset.

Years ago, I recall a winter that was especially bad, with large amounts of snow and exceptionally cold stretches. There was talk from people who worked at the zoo that animals were hording their food leading up to that winter. There is a connection we have to the world and that connection can drive us to do things that we may have not previously thought possible. Without concrete facts or reasons, we act listening to our instincts. The way forward is not going to be to return to what we used to know. New ideas, new products, and opening ourselves up to the possibilities and opportunities around us.

Since 2011 alcohol-free beverage company ArKay has been making Vodka, Whisky, and Rum alternatives. Following his instincts and moving toward that which he believed in Reynald Grattagliano started ArKay. Today more people are turning to his products than ever before. The entire line of 33 Arkay flavors allows those who want to have a refreshing and complex beverage to enjoy one without having to compromise their health or judgment. As increasing numbers of people are looking to step away from alcohol, and the world is give them good reason, Reynald is hoping to get the message out that our health needs to come before the old idea of alcohol as an essential part of life. Following the lead of Reynald many other products that have no alcohol have hit the market some of which are being distributed through traditional major liquor concerns showing that the market is only growing.

This is a new idea, Alcohol-Free free living is not currently supported by the media, marketing or most of the world, but we are turning to it, however slowly we are turning to it. Our instincts are moving us towards our own survival and alcohol is no longer seen as the best way we can invest in that.