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5 Ways to sweeten your drink


Why does your Arkay Alcohol Free Whisky Flavored Drinks not taste as good as the one you ordered last night? 

The answer may be an important but too-often-misunderstood mixological ingredient: 

The Sweetener

To break down how different sweeteners behave in cocktails, we turned to Reynald Vito Grattagliano, who knows a lot about food science. At Arkay beverages’ founder he is responsible for Arkay formulation and teaching aspiring chefs the principles and techniques of cocktails made without the alcohol better known as Mocktails.

Today, he’s bringing his special expertise to the world of bartending, using centrifuges, vacuum machines, liquid nitrogen and more to create stunningly original concoctions at New York’s cutting-edge Arkay Lab.

Here’s his advice on working with the five major sweetener categories paired with a few of Arkay delicious drink recipes



This most basic of sweeteners is composed entirely of sucrose, giving it “a very pure sugar taste,” Reynald says. It adds only sweetness and not flavor, so it should be used to complement to complement all kind of zero proof drinks. It’s often made into simple syrup, equal parts sugar and water by weight. Reynald likes to utilize a blender instead of the stove. Just don’t use powdered sugar—this contains cornstarch and will ruin a drink’s texture and flavor.

This is perfect for Arkay alcohol Free Rum Flavored Drink.


Brown sugar is simply refined white sugar with a bit of molasses mixed in (as opposed to unrefined sugars, which taste similar but are made differently). The rich flavor from the molasses matches well with other complex, earthy ingredients, such as coffee or an herbal sour.


The sweetness of agave nectar comes mainly from fructose, which operates a bit differently on the tongue than sucrose. “Fructose sweetness hits fast and decays fast,” Reynald says. “Use agave where you don’t want the sweetness to linger,” as in a citrusy drink like the Tequila, Margarita, Mojito.


“The taste of honey varies dramatically depending on the species of flower the bees were visiting,” Reynald says, ranging from mild and delicate orange-blossom and clover honeys to the bold and almost medicinal eucalyptus honey. One interesting characteristic: Honey contains protein, which increases the foaminess of shaken drinks in a similar way to an egg white. Use honey to sweeten your Arkay alcohol free whisky flavored drinks.


Everybody’s favorite pancake topper is as good in drinks as on French toast. “It goes great with lemon—duh—and brown liquors,” Reynald says. Maple syrup is exactly one-and-a-half times sweeter than simple syrup, which means you can replace an ounce of simple with two-thirds of an ounce of maple in just about any drink.


For each 1.5 FL OZ (50 ml) of Arkay drink add 1/4 teaspoon of your favorite sweetener, stir or shake and then drink…



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Expecting Massive Growth for the Alcohol Free Spirits in India

Expecting Massive Growth for the Alcohol Free Spirits in India

By Reynald Vito Grattagliano Arkay Beverages’ Founder

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Alcohol Free Spirits refers to flavoured beverage in a ready-to-drink format. It can come in different flavour variants, such as Whisky, Brandy, Gin, Vodka, Rum, and Tequila among others. Alcohol Free Spirits are steadily increasing in popularity among consumers and sales are expected to continue to grow. Alcohol free Spirits is seeing mounting demand owing to the busy and fast-paced lifestyle of consumers, and also as an alternative to liquors and cocktails, in particular, is considered as a vital health drink.

With the opening of Arkay Beverages in New Delhi Arkay Beverages is going to target over 300 million Indian consumers who does not drink for health or religious reasons.

As a matter of fact the per capita alcohol consumption in India increased two folds between 2005 and 2016, according to the Global status report on alcohol and health 2018 released by the World Health Organization (WHO) last month.Indians consumed 2.4 litres of alcohol in 2005, which increased to 4.3 litres in 2010 and scaled up to 5.7 litres in 2016, the report said. More than 3 million people died in India as a result of harmful use of alcohol in 2016, more than three quarters of those reported dead were men. Overall, the harmful use of alcohol causes more than 5% of the global disease burden.The report highlighted that 51.1 men per 100,000 population and 27.1 women per 100,000 population suffered from liver cirrhosis. Cancers associated with alcohol abuse resulted in 181 men per 100,000 population and 126.4 women per 100,000 population.Of all deaths due to alcohol, 28% were from injuries, such as those from traffic crashes, self-harm and interpersonal violence; 21% due to digestive disorders; 19% due to cardiovascular diseases, and the remaining due to infectious diseases, cancers, mental disorders and other health conditions.“Far too many people, their families and communities suffer the consequences of the harmful use of alcohol through violence, injuries, mental health problems and diseases such as cancer and stroke,” according to Tedros Adhanom Ghebreyesus, director-general, WHO. “It’s time to step up action to prevent this serious threat to the development of healthy societies.”Here comes Arkay Beverages with an Alternative for People with Problems with Alcohol and offering a smart and healthy option to alcoholism around the world.

Millions of consumers worldwide are drinking ArKay every day; the main reason is that ArKay is the best alternative to hard liquors, in fact ArKay is the world’s first company with this unique proposition.The design of ArKay was to allow anyone with medical conditions or with religious beliefs to drink without guilt, and for people with drinking problems, as well as recovering addicts that are willing to quit or simply for people that want to keep sober such as teetotalers and pregnant women.

.ArKay tastes like liquor; millions of people are drinking ArKay every day because it has the same kick and burn in the mouth as the real thing but none of the effects. ArKay is a healthy option as well, besides being 100% alcohol free it doesn’t contain fat, carbs, sodium and sugar. Arkay is Gluten Free and Friendly veggie. ArKay makes a delicious, figure-friendly drink on its own, or when mixed with other low-cal, no-cal , No alcohol beverages, ArKay is great for cocktails , beside the fact that Arkay is Halal!

The beverage’s popularity has allowed the company to expand upon its operations which began with the opening in 2011 of a headquarters in Fort Lauderdale, Florida. ArKay has since opened offices in France, Mexico, USA, and has established manufacturing bases in Mexico for the glass bottle products while the mocktails ‘’ready to drink’’ concoction will be produced in India.ArKay has secured distribution agreements in many countries around the world as well as some Middle Eastern countries where some nations have exceedingly strict rules governing the consumption of alcohol. ArKay, of course, poses no legal consequences for consumers .It also poses no health consequences as it is sugar-free, carb-free, sodium-free, zero alcohol and has zero calories

ArKay’s ability to mimic any liquor flavoring is credited to the blending of flavors and creation of the new molecule called W.A.R.M.

That molecule will now figure in other products ArKay is bringing to market. ArKay is following its whisky-flavored success with a new line of alcohol-free vodka, tequila, gin, rums, brandy and Pina Colada mix, ready to drink. What other companies did for beer, ArKay has done with spirits, but to another degree, ArKay has essentially invented an entire new beverage category of alcohol-free liquors.

ArKay is currently seeking additional distributors in India and unlike alcohol, ArKay isn’t constrained by strict market regulations allowing it to be sold virtually anywhere. Therefore Arkay invites Indian beverages and food distributors to contact the company to start the process to secure sole distribution rights in their city or state.

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It’s not Alcohol. It’s Arkay

It’s not Alcohol.
It’s Arkay!

I take a look at the company

Their inspiration and history to find out how they have revolutionised the spirit industry.

have positioned themselves as the leaders in a rather niche market. As the world’s first 0% ABV non-alcoholic spirit, Arkay have become specialists in a market ripe for the taking

Alcohol consumption is down around the world

as Millennials and Generation Z turn away from the behaviours of their parents towards an altogether healthier path, preferring alcohol-free alternatives. Since 2011, Arkay have been the pioneers at the forefront of this new market, and today, they boast a wide variety of alcohol-free spirits including: whisky, vodka, brandy, rum, amaretto, gin, bourbon and tequila – to name but a few, perfect for even the most discerning of tastes.

Arkay’s success, arguably, has been down to the strength of their core vision and ethos

The company’s founder, Reynald Vito Grattagliano, was one of a few that realised this shift in taste before it became the norm. All in all, Arkay is a reflection of Reynald in more ways than one. Its worldwide appeal acts as a mirror to his experiences as a young boy travelling around Europe and the Middle East before settling in the United States.

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Arkay's success

Its ability to mimic the ‘kick’ and flavour of alcohol, without any of the negative effects

contains no sugar, no fat, no calories, no additive chemicals – no side effects at all

It closely follows the European Economic Community (EEC) and the US Food and Drug Administration regulations

being both Halal and Kosher

Gluten Free and Friendly veggies

Glass Bottle Arkay is 100% recyclable and can be recycled endlessly without loss in quality or purity

More than anything, Arkay feels like a triumph in timing, talent and entrepreneurial spirit. Its meteoric rise in popularity came at just the right time, when consumers were eager for new blood – to taste something different that disrupts the traditionally stable marketplace. How long has it been since a truly new product entered the beverage market, enticing a new wave of consumers to adopt a new favourite? The last eight years have certainly proved the perfect litmus test, showcasing that there is a desire for non-alcoholic beverages that feel, distinctly, grown up, sitting proudly alongside the industry’s mainstays.

Thriving under these market conditions, Arkay has solidified itself as a real contender, moving to conquer the alcoholic beverages sector with a confidence that few can match. It seems certain then that Arkay’s goals to become the number one beverage company are not just pipe dreams, but a possibility.

No small feat indeed for a drink that was created from an off-hand joke 🙂