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Why You Should Consider Going Alcohol Free. CEO of ArKay Beverages Explains!

Why You Should Consider Going Alcohol Free. CEO of ArKay Beverages Explains!

According to MarketWatch, the alcohol-free movement is driven by individuals who “value high energy and productivity over just getting high.”

What is the Alcohol-Free Movement?

Fort Lauderdale, FL — If you haven’t heard of the alcohol-free movement, it might not be what you’d expect. As consumers become more health-conscious, the global movement for zero-proof spirits is gaining momentum

Reynald Grattagliano, Founder and Vice President of Arkay Beverages, notes that the market was originally populated by people who couldn’t drink because of religion, medical complications, or past addictions, but still wanted to appreciate the complex set of flavors and participate in social rituals surrounding alcohol. Now, however, the market is growing, as broader groups of people begin to see that a sophisticated adult beverage doesn’t have to be an alcoholic one. 

Is Moderate Drinking Actually Healthy?

Mainstream media touts the benefits of moderate drinking, supposedly including decreased risk of heart disease and diabetes, but it may not be as healthy as it seems. Firstly, although the resounding finding is that these risks are lower for moderate drinkers (as compared to non-drinkers and heavy drinkers), it’s only a correlational finding. In other words, moderate drinking is one of a multitude of lifestyle factors that may contribute to lowered risks of certain health complications, but it’s not necessarily because of the alcohol consumption itself. Secondly, many of the so-called benefits of moderate drinking are outweighed by the risks; for example, a study found that while moderate drinkers were less likely to die from cardiovascular complications, they were more likely to die of cancer. 

Perhaps most importantly, because alcohol lowers inhibitions, it’s difficult to be sure that you’re sticking to the one-or-two drink limit that constitutes moderate drinking, especially with drink sizes and liquor proofs varying widely. Once the threshold between moderate and heavy drinking is crossed, any theoretical benefits are undone.

On the other hand, the benefits of not drinking are clear. A 2016 study found that, compared to a control group, those who abstained from drinking for just one month “showed significant improvements in insulin resistance, body weight, blood pressure and cancer-related growth factors.” 

Non-Alcoholic Spirits: An Alternative to Alcohol

If you’re looking for an alternative to traditional alcohol, you’re far from alone. “Today we’re hearing customers ask for alcohol-free options everywhere and juices and sodas no longer cut it,” commented local bartender Bill Georges. “Wanting an alcohol-free option doesn’t mean they want a juice box, nor does it mean they have a problem with alcohol. It means they want something with all the flavor and complexity of a traditional alcoholic beverage and want to stay sober.”

Since 2011, Arkay Beverages has been fine-tuning a variety of zero-proof spirit recipes, including vodka, tequila, gin, whisky, bourbon, and brandy amongst many others, for the appreciation of fine liquor without the alcohol.

The sustainable, female-owned company has seen a dramatic increase in sales, even amidst the economic crisis resulting from the COVID-19 crisis. This pattern shows that more and more people are seeing the benefits of cutting out alcohol and giving it a try for themselves. Health is at the forefront of everyone’s mind, and Arkay Beverages’ products are not only completely alcohol-free, but they’re also sugar, fat, and carbohydrate-free, and vegan-friendly, thus mitigating many of the additional health risks associated with cocktails and other alcoholic beverages. 

Additionally, Arkay’s online storefront has meant that people can enjoy alcohol-free beverages from the comfort of their own homes during lockdowns and social distancing measures, making the brand reliable even during the toughest times much of this generation has faced. To add to the endless list of benefits associated with Arkay’s products, the company plans to launch 100% recyclable paper bottles. 

For some creative inspiration, see Arkay’s list of the best non-alcoholic cocktail recipes, or request your free non-alcoholic liquor samples today. 

Share this story on Instagram using: #takingabreak #nonAlcoholicOptions #morethanaRitual #vodka #alternativevodka

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Arkay Beverages the zero-proof whisky alternative will soon be available in paper bottles

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Arkay Whisky alternative in paper bottles

Arkay Beverages the zero-proof whisky alternative will soon be available in paper bottles

Arkay, the alcohol-free spirits giant that owns the brand, said it plans to launch the new environmentally friendly packaging from this fall.

While most Arkay spirits alternative are sold in glass bottles, the company is looking for ways of using less plastic across its brands. Making bottles from glass also consumes energy and creates carbon emissions. Arkay ‘s paper whisky alternative bottle, which will be available in worldwide by fall 2020, will be made from wood pulp and will be fully recyclable, the company said. The idea is that customers would be able to drop them straight into the recycling. Arkay beverages have been developing paper bottles to try to cut down on pollution and make products more sustainable.

About Arkay

Alcohol-Free spirits are popping up everywhere today. Reynald Grattagliano, the pioneering visionary spark behind the question “is it possible to create alcohol free spirits?” says “We are looking for deep connections. Currently we connect at bars, but alcohol can keep us from connecting deeply.” Therefore, he concentrated on making wonderful drinks that could inspire community but be built on clarity. ArKay came about due to the lack of options in the alcohol-free adult beverage market. Adults enjoy the vast flavors of alcohol, but today, less and less people are drinking. So, the question arises “what constitutes an adult drink today?” ArKay is a zero-proof beverage flavored to resemble all the alcohols you‘re familiar with, Brandy, Vodka, Rums, Gins and Whiskies of all sorts and even more. Utilizing an extract of capsaicin to create the burn and kick that is so synonymous with alcohol, ArKay is leading the way to the redefining of “Adult Drinks.” In 2011 wine culture was growing and it was still a foregone conclusion that everyone was drinking alcohol. This was when Reynald Grattagliano introduced ArKay, the first ever alcohol-free spirit alternative to the world. In the US his product was met with ridicule and resistance. Why? Because it had never been considered, “Alcohol-Free Whisky?” No one would have thought that could be possible and new ideas are always met with resistance. ArKay, having survived those early days through the passion and determination of Reynald Grattagliano, is able to see the fruits of its labor even though the idea that was almost a decade ahead of its time. “Today we’re hearing customers ask for alcohol-free options everywhere and juices and sodas no longer cut it.” expressed local bartender Bill Georges. “Wanting an alcohol-free option doesn’t mean they want a juice box, nor does it mean they have a problem with alcohol. It means they want something with all the flavor and complexity of a traditional alcoholic beverage and want to stay sober.” For years ArKay looked to position themselves as an option for those who had to abstain for medical, religious, or addictive reasons. Today, ArKay is looking at the growing market it forged and is seeing that, finally, people are beginning to see the difference between a great adult beverage and alcoholic one. Those two can be the same thing but no longer have to be thanks to ArKay. ArKay has been honing its formula and is providing a beverage that can offer an option for those open to taking it. The world is catching up and we are seeing more alcohol substitutes on the market all the time. ArKay is the grandfather of the Alcohol-Free movement. With 33 different alcohol alternatives, ArKay is the most experienced and is leading the way to the future of the alcohol-free adult beverage industry. Behind the product is a mission to create this option. “When we create an option, where there was none previously, we open people, and thus communities, to new ideas.” Says ArKay’s founder and Vice President Reynald Grattagliano, while sipping ArKay Rum and Cola at a café in Arandas, Jalisco where they bottle and ship products to over 180 different countries. The passion that kept Reynald going through the early years, as the rest of the world caught up, is still alive as his conversation is always looking to include the question “What other options are there?” He can see that when it comes to alcohol, although it forged the way forward with its flavors, he can now take the baton and present the world with another option as to where to get those flavors. Arkay is trusted since 2011
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Arkay Beverages’ Grattagliano On Zero-Proof Spirits, ‘Sober Bars’

Arkay Beverages' Grattagliano On Zero-Proof Spirits, 'Sober Bars'

Source : Mediapost – by  June 26,2020 –

What do perfume and liquor have in common?

Most people would probably say not too much—but not Reynald Vito Grattagliano of Arkay Beverages.

In 2007, while living in Panama, his son returned home one night from a club in a taxi instead of his car because his dad had told him never to drive while under the influence of alcohol.

“The first thing he told me was, ‘why don’t you make an alcohol-free whiskey’? Grattagliano recalls. “I told him I would try.”

In this interview, Grattagliano—who was a perfumer before pioneering zero-proof beverages—talks about recreating the taste and “burn” of alcohol, why Arkay went strictly direct-to-consumer back in 2011, and the trend toward “sober bars.” 

CPG FYI:  What’s the relationship between perfume and alcohol?

Grattagliano: When you have a perfume in your hand, it gives you the smell. But when you eat something, it gives you the flavor. Between the smell and the taste, it’s a big difference. 

So I tried to work on a formula with taste and smell of whiskey, but it was missing the kick, or the burn, of alcohol. I came up with the burn by inventing a warm molecule, and created Arkay.

CPG FYI: You seem to have been ahead of the curve as well in selling directly to consumers. Why did you choose that over retail distribution?

Grattagliano: With online, you could sell direct to the consumer. You don’t spend money with distributors, you don’t spend money with stores. Because the stores tell you, “give me this, give me that.” At the end, you get nothing and they get everything.

CPG FYI: You also dabbled with Amazon early on?

Grattagliano: I was on Amazon in 2011 until 2012, and then I pulled out. I came back about six months ago, and we’re doing fantastic on Amazon. 

CPG FYI: In the last few years, you’ve had some company in the zero-proof spirits space. How is that going?

Grattagliano: In 2016, Diageo invested in Seedlip, which was a very good alcohol-free gin, and then in 2019 they started working with a company called Ritual making an alcohol-free whiskey. 

At the beginning, people were buying Arkay out of curiosity or necessity. But many people didn’t want to put $50 on a bottle because it might not be so good. Because Diageo copied me, it gave more credibility to my business.

CPG FYI: You’ve got a lot of Muslim fans. Why is that?

Grattagliano: For Muslims, liquor is considered haram—against god. So those people buy Arkay because it’s something they want and they please their god, they please their faith. 

We’re doing very well in Pakistan, Saudi Arabia, Kuwait, Bahrain, Malaysia and so on because we give them the possibility to have fun, but without any issue with their faith.

CPG FYI: You’ve spent money on a billboard in Times Square, ads on buses, some television and in-flight magazines. What are you doing now?

Grattagliano: Zero. In 2019, we spent $10 million on advertising and did $36 million in sales. In 2020, we wanted to start advertising again and then boom—the coronavirus came. We didn’t know what was going on, so my wife and I decided to stop. 

Can you imagine today if I had signed for a multimillion-dollar campaign in Times Square and there’s nobody there? It would be a disaster.

CPG FYI: Along with so-called sober bars, what other types of distribution does Arkay have?

Grattagliano: This is a sweet move we’re doing. There are a lot of bars starting a new movement called sober bars. Bars without alcohol. All of them are either carrying Seedlip or Ritual or Arkay. 

And also, we got a little bit of distribution with Budweiser in Maine. We did very, very well until the coronavirus arrived. We had to stop the distribution because the stores closed. But they are very interested to increase buying from us, because there are requests from stores.

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