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FEW REASONS TO CELEBRATE OCTOBER WITH ARKAY

 Join us if you dare! 

FEW REASONS TO CELEBRATE OCTOBER IN GOOD COMPANY

It’s absolutely Halloween. And, Halloween is absolutely the best holiday of the year. It is the favorite for many of us, as there is no stress, no overload, and no “Holiday Depression”. It’s just absolutely fun. You will absolutely find the best of the Zero Proof Spirits Collection and have a unforgettable Halloween

October Sale

Halloween

alcohol free spirits october

Special Menu

Sober October

zero proof spirits october

Take a Break before the holiday season

We’ll be with you every step of the way, with zero proof cocktails for your good days.

Truly Zero Proof is here to make your #SoberOctober easier now you can  prepare to your friends and family delicious and healthy 100% truly Alcohol Free Cocktails for recipe inspiration Click Me

Or just can’t get enough of them yourself, stock up now so you’ll always have these favorites on hand!

October -10
National Motorcycle Ride Day

zero proof spirits october

Simply celebrate motorcycle riding. Taking a long ride with a few friends is a great way to celebrate.

Build and strengthen relationships between everyone involved with motorcycling: riders, dealers, distributers, and manufacturers, to help grow the industry.

With Arkay No DUI. Don´t drink and drive unless it´s Arkay !

Arkay is truly 100% Alcohol-Free

October - 12
Happy Old Farmers Day!

zero proof spirits october

As Americans, we tip our hat to all farmers for their contributions to American culture, values,society, and the economy. Happy Old Farmers Day!

October -14
National Dessert Day

zero proof spirits october

For just one day, forget about the calories and high fat content in many desserts. Then, tomorrow you can go back to your diet. And always Drink arkay because it´s zero alcohol, zero calories, zero carbs J

It’s easy to enjoy National Dessert Day . You can make your own desserts, buy them at the store, or go out to a restaurant and enjoy a dessert, or two. Make sure to have dessert with family or friends. It’s even more fun that way.

May we suggest having dessert at every meal today with Arkay!?

Have a happy, and fattening, National Dessert Day !!

October - 16
Happy Boss´es Day!

zero proof spirits october

So go right ahead and give it to her or to him  … 

*give to her a Clean and Healthy Truly Alcohol-Free Gin,   

*give to him an Alcohol Free Scottish Whisky Alternative 🙂

October -28
Happy Birthday

zero proof spirits october
Reynald, Arkay Founder , the visionary behind alcohol-free spirits, took a simple concept “how can those who don’t drink still appreciate a good drink” and turned it into a revolution.

October - 31
HALLOWEEN PARTY

zero proof spirits october

It’s absolutely Halloween. And, Halloween is absolutely the best holiday of the year. It is the favorite for many of us, as there is no stress, no overload, and no “Holiday Depression”. It’s just absolutely fun.

You will absolutely find the best of the Zero Proof Spirits Collection and have a unforgettable Halloween

More ideas click me

Contact Us

We are here to answer any questions you may have about our product. Reach out to us and we’ll respond as soon as we can.

celebrate october with arkay
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The O’Doul’s of Spirits: Introducing Arkay Alcohol-Free Whisky

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The O’Doul’s of Spirits: Introducing Alcohol-Free Whisky

The O’Doul’s of Spirits: Introducing Arkay Alcohol-Free Whisky

We’ve all been waiting for the booze-flavored, booze-free drink

Finally, A Whisky For Pregnant women

TIME MAGAZINE, By Megan Gibson

There are times when even those who can’t imbibe still need a stiff drink. Luckily, an outside-the-box-thinking company has recognized the plight of pregnant women, religious abstainers, lightweights and recovering alcoholics. Behold, the nonalcoholic whisky.

Gothamist informs us that the beverage ArKay is being branded as the O’Doul’s of hard alcohol. And, indeed, the company’s website notes that the product brings you “[t]he exceptional taste of whisky without the alcohol making a perfect beverage that anyone can consume.” Sounds pretty ideal, no?

(MORE: How Americans Imbibe)

Think again, says the Scotch Whisky Association. A representative from the association (which, yes, actually exists) has said of the product: “Such promotion is taking advantage of the high-quality reputation of the product that is whisky, which is a distilled spirit produced from natural ingredients, when it is in fact just a soft drink with artificial flavourings.”

O.K., a whisky-flavored soda changes things slightly. Not only does that not sound appealing, it also sounds like a sugar high waiting to happen. However, we’re still betting it’ll put hair on your chest, just like the real thing. And that’s what every pregnant woman wants, right?

About Arkay

Alcohol-Free spirits are popping up everywhere today. Reynald Grattagliano, the pioneering visionary spark behind the question “is it possible to create alcohol free spirits?” says “We are looking for deep connections. Currently we connect at bars, but alcohol can keep us from connecting deeply.” Therefore, he concentrated on making wonderful drinks that could inspire community but be built on clarity. ArKay came about due to the lack of options in the alcohol-free adult beverage market. Adults enjoy the vast flavors of alcohol, but today, less and less people are drinking. So, the question arises “what constitutes an adult drink today?” ArKay is a zero-proof beverage flavored to resemble all the alcohols you‘re familiar with, Brandy, Vodka, Rums, Gins and Whiskies of all sorts and even more. Utilizing an extract of capsaicin to create the burn and kick that is so synonymous with alcohol, ArKay is leading the way to the redefining of “Adult Drinks.” In 2011 wine culture was growing and it was still a foregone conclusion that everyone was drinking alcohol. This was when Reynald Grattagliano introduced ArKay, the first ever alcohol-free spirit alternative to the world. In the US his product was met with ridicule and resistance. Why? Because it had never been considered, “Alcohol-Free Whisky?” No one would have thought that could be possible and new ideas are always met with resistance. ArKay, having survived those early days through the passion and determination of Reynald Grattagliano, is able to see the fruits of its labor even though the idea that was almost a decade ahead of its time. “Today we’re hearing customers ask for alcohol-free options everywhere and juices and sodas no longer cut it.” expressed local bartender Bill Georges. “Wanting an alcohol-free option doesn’t mean they want a juice box, nor does it mean they have a problem with alcohol. It means they want something with all the flavor and complexity of a traditional alcoholic beverage and want to stay sober.” For years ArKay looked to position themselves as an option for those who had to abstain for medical, religious, or addictive reasons. Today, ArKay is looking at the growing market it forged and is seeing that, finally, people are beginning to see the difference between a great adult beverage and alcoholic one. Those two can be the same thing but no longer have to be thanks to ArKay. ArKay has been honing its formula and is providing a beverage that can offer an option for those open to taking it. The world is catching up and we are seeing more alcohol substitutes on the market all the time. ArKay is the grandfather of the Alcohol-Free movement. With 33 different alcohol alternatives, ArKay is the most experienced and is leading the way to the future of the alcohol-free adult beverage industry. Behind the product is a mission to create this option. “When we create an option, where there was none previously, we open people, and thus communities, to new ideas.” Says ArKay’s founder and Vice President Reynald Grattagliano, while sipping ArKay Rum and Cola at a café in Arandas, Jalisco where they bottle and ship products to over 180 different countries. The passion that kept Reynald going through the early years, as the rest of the world caught up, is still alive as his conversation is always looking to include the question “What other options are there?” He can see that when it comes to alcohol, although it forged the way forward with its flavors, he can now take the baton and present the world with another option as to where to get those flavors. Arkay is trusted since 2011
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FEW REASONS TO CELEBRATE OCTOBER WITH ARKAY

GO SOBER OCTOBER HALLOWEEN PARTY  Join us if you dare!  FEW REASONS TO CELEBRATE OCTOBER IN GOOD COMPANY It’s absolutely Halloween. And, Halloween is absolutely

Finally, Something Nice Happened !

Finally, something nice happened to life OCTOBER Go Sober this October A month-long detox is hard, but we’re here to make it easier. if you’re

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Alcohol-Free Spirits Flavored Drink and Distilled Alcohol-Free Spirits

find my store arkay alcohol free spirits

Sign up for uptades Promotions, new products and sales. Directly to your inbox 🙂

Learn the Difference Between Alcohol-Free Spirits Flavored Drink and Distilled Alcohol-Free Spirits

Determine why it’s important to choose an alcohol-free alternative with zero percent alcohol.

Learn the difference between alcohol-free spirits flavored drinks and distilled alcohol-free spirits and determine why it’s important to choose an alcohol-free alternative with zero percent alcohol.

Laredo, TX – Reynald Grattagliano, founder of ArKay Beverages and the inventor of the world’s first alcohol-free whisky flavored drink, wanted to educate alcohol-free drink consumers all over the world about the difference between alcohol-free spirits flavored drinks and distilled alcohol-free spirits.

“Alcohol-free spirits flavored drinks, such as ArKay’s Vodka Alternative, have zero alcohol but with the same kick and burn as the regular alcoholic drinks. On the other hand, distilled alcohol-free spirits, such as the ones from Seedlip and Ritual, are not entirely alcohol-free as it has an alcohol content between 0.2 up to 0.5 percent,” says Reynald.

ArKay Beverages Founder Reynald Grattagliano Creates How To Buy Alcohol-Free Drinks

Some Alcohol is Not the Same as No Alcohol and the Body Knows

Over the past couple of years, increasing numbers of alcohol-free spirits hit the shelves. Not all of these are equally alcohol-free, no matter the legal claim that is being made.

Legally, in the United States, and other countries, any product with 0.5%ABV can claim it is alcohol-free. This designation is due to the idea that you cannot get “drunk” on a product with so little alcohol.

But alcohol-free spirits that have a 0.5%ABV only weaken the body, with no gains. The ability to get drunk on a product is not the point of the label “Alcohol-Free.”

And this is where ArKay Beverages has the edge over most of their competitors – they only sell beverages that are 100% alcohol-free, absolutely zero alcohol.

The Difference Lies In the Manufacturing Processes

As one of the leading alcohol-free spirits manufacturers, ArKay Beverages, wants every alcohol-alternative drinks consumer to understand how a growing number of producers are creating a range of innovative ethanol-free spirits that aim to achieve the flavor and textual complexity without the alcohol.

Alcohol-Free Flavored Drink – Truly Zero Proof

Reynald invented this reverse engineering concept in 2011, and it is the best way to produce a great alcohol-free spirit.

“Arkay Beverages is blending flavors and aromas of whisky, tequila, gin, vodka with water, yes water and adding at the same time a proprietary molecule that tastes and smells identically to alcohol,” Reynald explains.

Reynald further said that this process yielded phenomenal results.

“The result is phenomenal because the drink has truly the same taste and burn as the real thing. It is a true 0% alcohol zero proof drink, and besides being delicious, it also gives the sensation of the burn of the alcohol, it is the safest drink of the alcohol-free spirits category.”

Alcohol-Free Distilled Spirits – Not So Zero Proof

Hydro steam distillation is the process used to get the best out of every branch, leaf, and berry, all botanicals, spices, and fruit their essential oils. It ensures the premium taste and unique after-bite of any drink made with the products.

“Distillate of Gin produced by Seedlip or distillate of Whisky produced by Ritual is poured in a vacuum tank to remove the alcohol to obtain the drink so-called alcohol-free distilled spirits,” Reynald reveals. “Both Seedlip and Ritual use the same equipment and ingredients as their alcoholic counterpart, but they use them in different ways and for different reasons.”

“Seedlip starts as neutral grain spirit (NGS); each botanical is macerated in a specific NGS style, with abv strengths and base grains differing from one ingredient to another. After maceration, each botanical is distilled twice: once to remove the alcohol through evaporation. A second time to “bring everything else over and capture and concentrate the fantastic flavor of the plant,” Reynald explains.

The Downside of Distillation Process

Reynald said the downside to this process is it costs the taste, and the drink is not 100% alcohol-free.

“The bad news is that alcohol vacuum removal also removes the taste and the burn that you find in a spirit. The alcohol content may be up to 0.5 % level, which is not good for people who never drink, pregnant women, people under medication, or those who drive.”

Inadequate Alcohol-Free Spirits Labeling

“Alcohol-free spirits” have exploded onto the market, garnering a whole lot of attention and buzz with their health-conscious, booze-free wings. More and more brands are launching products on the market that imitate the taste of gin, rum, or whisky, just without the ingredient that makes spirits truly spirits – alcohol.

Because of this popularity, a problem arises – the inadequate labeling of alcohol-free spirits that can potentially pose health risks to consumers.

Reynald shared that the inadequate labeling of the alcohol-free spirits sold in the market these days is very misleading. It results in people purchasing the wrong product believing that it is zero proof when it is not.

“The problem we face with Alcohol-Free products that are not alcohol-free is that these products lack the beneficial aspects of fermented foods. Beverages with a 0.5%ABV only weaken the body, with no gains. The ability to get drunk on a product is not the point of the label “Alcohol-Free,” explains Reynald.

Reynald further explained that people should make sure that the product is 100% alcohol-free when choosing an alcohol-free beverage. He said that there is no reason to compromise one’s health for a loophole in labeling.

How to Know if an Alcohol-Free Drink Has Zero Alcohol?

Reynald invited anyone who drinks alcohol-free spirits, such as the ones listed below, to check the alcohol value or presence carefully before buying. 

ABSTINENCE

ARKAY

BORRAGO

CALENOS (Caleños)

CEDER’S

CURIOUS ELIXIRS

KIN EUPHORICS

LYRES

MEMENTO

PROTEAU

RITUAL

SANBITTER

SEEDLIP

SEA ARCH

STRYYK

THREE SPIRITS

XACHOCH

He said that purchasing alcohol-free drinks containing as low as 0.2 % of alcohol could be disastrous for your health. An alcohol-free drink containing as low as 0.5 % could be harmful if a person consumes two drinks, the alcohol value could be 1% and up to 4% for a person who consumes more than eight drinks per day.

About Arkay drinks

Arkay non-alcoholic cocktails recipes

Chris Marshall sans bar tx

I truly recommend this non-alcoholic drinks

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Finally, Something Nice Happened !

Finally, something nice happened to life

OCTOBER

Go Sober this October

A month-long detox is hard, but we’re here to make it easier.

if you’re hosting a party or heading for a night out this month, chances are someone in the group won’t be drinking.

To mark Sober October, we asked our barmaid,  for their top non-alcoholic cocktails to make at home. We’ve also rounded up Arkay best booze replacements to  keep in your own drinks cabinet.

 
arkay-soberoctober-party
vodka 100%alcohol free

Enjoy Arkay Not the Alcohol!

"

Arkay Signature Cocktails 

Arkay is a great tasting option that will give your Zero Proof Cocktails, the kick and burn you’re looking for with absolutely no guilty.

Tequila Cocktail

100% Alcohol Free

Whiskey Cocktail

100% Alcohol Free

Sake Cocktail

100% Alcohol Free
available soon

Go Sober OctoberWe’re here to make it easier

Buy 3 bottles and get 5 | *2 extra bottles are your Sober October Gift

No GMO, no Sugar, no sweetener, 100% Alcohol Free Spirits

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Why You Should Consider Going Alcohol Free. CEO of ArKay Beverages Explains!

Why You Should Consider Going Alcohol Free. CEO of ArKay Beverages Explains!

According to MarketWatch, the alcohol-free movement is driven by individuals who “value high energy and productivity over just getting high.”

What is the Alcohol-Free Movement?

Fort Lauderdale, FL — If you haven’t heard of the alcohol-free movement, it might not be what you’d expect. As consumers become more health-conscious, the global movement for zero-proof spirits is gaining momentum

Reynald Grattagliano, Founder and Vice President of Arkay Beverages, notes that the market was originally populated by people who couldn’t drink because of religion, medical complications, or past addictions, but still wanted to appreciate the complex set of flavors and participate in social rituals surrounding alcohol. Now, however, the market is growing, as broader groups of people begin to see that a sophisticated adult beverage doesn’t have to be an alcoholic one. 

Is Moderate Drinking Actually Healthy?

Mainstream media touts the benefits of moderate drinking, supposedly including decreased risk of heart disease and diabetes, but it may not be as healthy as it seems. Firstly, although the resounding finding is that these risks are lower for moderate drinkers (as compared to non-drinkers and heavy drinkers), it’s only a correlational finding. In other words, moderate drinking is one of a multitude of lifestyle factors that may contribute to lowered risks of certain health complications, but it’s not necessarily because of the alcohol consumption itself. Secondly, many of the so-called benefits of moderate drinking are outweighed by the risks; for example, a study found that while moderate drinkers were less likely to die from cardiovascular complications, they were more likely to die of cancer. 

Perhaps most importantly, because alcohol lowers inhibitions, it’s difficult to be sure that you’re sticking to the one-or-two drink limit that constitutes moderate drinking, especially with drink sizes and liquor proofs varying widely. Once the threshold between moderate and heavy drinking is crossed, any theoretical benefits are undone.

On the other hand, the benefits of not drinking are clear. A 2016 study found that, compared to a control group, those who abstained from drinking for just one month “showed significant improvements in insulin resistance, body weight, blood pressure and cancer-related growth factors.” 

Non-Alcoholic Spirits: An Alternative to Alcohol

If you’re looking for an alternative to traditional alcohol, you’re far from alone. “Today we’re hearing customers ask for alcohol-free options everywhere and juices and sodas no longer cut it,” commented local bartender Bill Georges. “Wanting an alcohol-free option doesn’t mean they want a juice box, nor does it mean they have a problem with alcohol. It means they want something with all the flavor and complexity of a traditional alcoholic beverage and want to stay sober.”

Since 2011, Arkay Beverages has been fine-tuning a variety of zero-proof spirit recipes, including vodka, tequila, gin, whisky, bourbon, and brandy amongst many others, for the appreciation of fine liquor without the alcohol.

The sustainable, female-owned company has seen a dramatic increase in sales, even amidst the economic crisis resulting from the COVID-19 crisis. This pattern shows that more and more people are seeing the benefits of cutting out alcohol and giving it a try for themselves. Health is at the forefront of everyone’s mind, and Arkay Beverages’ products are not only completely alcohol-free, but they’re also sugar, fat, and carbohydrate-free, and vegan-friendly, thus mitigating many of the additional health risks associated with cocktails and other alcoholic beverages. 

Additionally, Arkay’s online storefront has meant that people can enjoy alcohol-free beverages from the comfort of their own homes during lockdowns and social distancing measures, making the brand reliable even during the toughest times much of this generation has faced. To add to the endless list of benefits associated with Arkay’s products, the company plans to launch 100% recyclable paper bottles. 

For some creative inspiration, see Arkay’s list of the best non-alcoholic cocktail recipes, or request your free non-alcoholic liquor samples today. 

Share this story on Instagram using: #takingabreak #nonAlcoholicOptions #morethanaRitual #vodka #alternativevodka

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Arkay Beverages the zero-proof whisky alternative will soon be available in paper bottles

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Arkay Whisky alternative in paper bottles

Arkay Beverages the zero-proof whisky alternative will soon be available in paper bottles

Arkay, the alcohol-free spirits giant that owns the brand, said it plans to launch the new environmentally friendly packaging from this fall.

While most Arkay spirits alternative are sold in glass bottles, the company is looking for ways of using less plastic across its brands. Making bottles from glass also consumes energy and creates carbon emissions. Arkay ‘s paper whisky alternative bottle, which will be available in worldwide by fall 2020, will be made from wood pulp and will be fully recyclable, the company said. The idea is that customers would be able to drop them straight into the recycling. Arkay beverages have been developing paper bottles to try to cut down on pollution and make products more sustainable.

About Arkay

Alcohol-Free spirits are popping up everywhere today. Reynald Grattagliano, the pioneering visionary spark behind the question “is it possible to create alcohol free spirits?” says “We are looking for deep connections. Currently we connect at bars, but alcohol can keep us from connecting deeply.” Therefore, he concentrated on making wonderful drinks that could inspire community but be built on clarity. ArKay came about due to the lack of options in the alcohol-free adult beverage market. Adults enjoy the vast flavors of alcohol, but today, less and less people are drinking. So, the question arises “what constitutes an adult drink today?” ArKay is a zero-proof beverage flavored to resemble all the alcohols you‘re familiar with, Brandy, Vodka, Rums, Gins and Whiskies of all sorts and even more. Utilizing an extract of capsaicin to create the burn and kick that is so synonymous with alcohol, ArKay is leading the way to the redefining of “Adult Drinks.” In 2011 wine culture was growing and it was still a foregone conclusion that everyone was drinking alcohol. This was when Reynald Grattagliano introduced ArKay, the first ever alcohol-free spirit alternative to the world. In the US his product was met with ridicule and resistance. Why? Because it had never been considered, “Alcohol-Free Whisky?” No one would have thought that could be possible and new ideas are always met with resistance. ArKay, having survived those early days through the passion and determination of Reynald Grattagliano, is able to see the fruits of its labor even though the idea that was almost a decade ahead of its time. “Today we’re hearing customers ask for alcohol-free options everywhere and juices and sodas no longer cut it.” expressed local bartender Bill Georges. “Wanting an alcohol-free option doesn’t mean they want a juice box, nor does it mean they have a problem with alcohol. It means they want something with all the flavor and complexity of a traditional alcoholic beverage and want to stay sober.” For years ArKay looked to position themselves as an option for those who had to abstain for medical, religious, or addictive reasons. Today, ArKay is looking at the growing market it forged and is seeing that, finally, people are beginning to see the difference between a great adult beverage and alcoholic one. Those two can be the same thing but no longer have to be thanks to ArKay. ArKay has been honing its formula and is providing a beverage that can offer an option for those open to taking it. The world is catching up and we are seeing more alcohol substitutes on the market all the time. ArKay is the grandfather of the Alcohol-Free movement. With 33 different alcohol alternatives, ArKay is the most experienced and is leading the way to the future of the alcohol-free adult beverage industry. Behind the product is a mission to create this option. “When we create an option, where there was none previously, we open people, and thus communities, to new ideas.” Says ArKay’s founder and Vice President Reynald Grattagliano, while sipping ArKay Rum and Cola at a café in Arandas, Jalisco where they bottle and ship products to over 180 different countries. The passion that kept Reynald going through the early years, as the rest of the world caught up, is still alive as his conversation is always looking to include the question “What other options are there?” He can see that when it comes to alcohol, although it forged the way forward with its flavors, he can now take the baton and present the world with another option as to where to get those flavors. Arkay is trusted since 2011
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FEW REASONS TO CELEBRATE OCTOBER WITH ARKAY

GO SOBER OCTOBER HALLOWEEN PARTY  Join us if you dare!  FEW REASONS TO CELEBRATE OCTOBER IN GOOD COMPANY It’s absolutely Halloween. And, Halloween is absolutely

Finally, Something Nice Happened !

Finally, something nice happened to life OCTOBER Go Sober this October A month-long detox is hard, but we’re here to make it easier. if you’re

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Arkay Beverages’ Grattagliano On Zero-Proof Spirits, ‘Sober Bars’

Arkay Beverages' Grattagliano On Zero-Proof Spirits, 'Sober Bars'

Source : Mediapost – by Steve Ellwanger June 26,2020 –

What do perfume and liquor have in common?

Most people would probably say not too much—but not Reynald Vito Grattagliano of Arkay Beverages.

In 2007, while living in Panama, his son returned home one night from a club in a taxi instead of his car because his dad had told him never to drive while under the influence of alcohol.

“The first thing he told me was, ‘why don’t you make an alcohol-free whiskey’? Grattagliano recalls. “I told him I would try.”

In this interview, Grattagliano—who was a perfumer before pioneering zero-proof beverages—talks about recreating the taste and “burn” of alcohol, why Arkay went strictly direct-to-consumer back in 2011, and the trend toward “sober bars.” 

CPG FYI:  What’s the relationship between perfume and alcohol?

Grattagliano: When you have a perfume in your hand, it gives you the smell. But when you eat something, it gives you the flavor. Between the smell and the taste, it’s a big difference. 

So I tried to work on a formula with taste and smell of whiskey, but it was missing the kick, or the burn, of alcohol. I came up with the burn by inventing a warm molecule, and created Arkay.

CPG FYI: You seem to have been ahead of the curve as well in selling directly to consumers. Why did you choose that over retail distribution?

Grattagliano: With online, you could sell direct to the consumer. You don’t spend money with distributors, you don’t spend money with stores. Because the stores tell you, “give me this, give me that.” At the end, you get nothing and they get everything.

CPG FYI: You also dabbled with Amazon early on?

Grattagliano: I was on Amazon in 2011 until 2012, and then I pulled out. I came back about six months ago, and we’re doing fantastic on Amazon. 

CPG FYI: In the last few years, you’ve had some company in the zero-proof spirits space. How is that going?

Grattagliano: In 2016, Diageo invested in Seedlip, which was a very good alcohol-free gin, and then in 2019 they started working with a company called Ritual making an alcohol-free whiskey. 

At the beginning, people were buying Arkay out of curiosity or necessity. But many people didn’t want to put $50 on a bottle because it might not be so good. Because Diageo copied me, it gave more credibility to my business.

CPG FYI: You’ve got a lot of Muslim fans. Why is that?

Grattagliano: For Muslims, liquor is considered haram—against god. So those people buy Arkay because it’s something they want and they please their god, they please their faith. 

We’re doing very well in Pakistan, Saudi Arabia, Kuwait, Bahrain, Malaysia and so on because we give them the possibility to have fun, but without any issue with their faith.

CPG FYI: You’ve spent money on a billboard in Times Square, ads on buses, some television and in-flight magazines. What are you doing now?

Grattagliano: Zero. In 2019, we spent $10 million on advertising and did $36 million in sales. In 2020, we wanted to start advertising again and then boom—the coronavirus came. We didn’t know what was going on, so my wife and I decided to stop. 

Can you imagine today if I had signed for a multimillion-dollar campaign in Times Square and there’s nobody there? It would be a disaster.

CPG FYI: Along with so-called sober bars, what other types of distribution does Arkay have?

Grattagliano: This is a sweet move we’re doing. There are a lot of bars starting a new movement called sober bars. Bars without alcohol. All of them are either carrying Seedlip or Ritual or Arkay. 

And also, we got a little bit of distribution with Budweiser in Maine. We did very, very well until the coronavirus arrived. We had to stop the distribution because the stores closed. But they are very interested to increase buying from us, because there are requests from stores.

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Seedlip – Ben Branson both inspired by Arkay founder’s Reynald Grattagliano

Seedlip - Ben Branson both inspired by Arkay founder's Reynald Grattagliano

The Alcohol-Free Spirits Alternative market is booming with products like Ben Branson‘s and Arkay today.

The Alcohol-Free Spirits Alternative market is booming with products like Ben Branson's and Arkay today.

These products each have a single source that entered the market almost a decade ago when Reynald Grattagliano, introduced the world to the first Alcohol-Free Spirit company Arkay Beverages.

In 2011 Reynald Grattagliano, introduced the world to the first Alcohol-Free Spirit company ArKay Beverages

Then in 2014 Branson launched the distillate line Seedlip

arkay vodka zero proof alternative

2011 Reynald Grattagliano, introduced the world to the first Alcohol-Free Spirit company ArKay Beverages

seedlip

2014 Branson launched the distillate line Seedlip

Reynald Vito Grattagliano is an entrepreneur and philanthropist driven to solve the world’s biggest challenges through innovation.

 

Reynald is the spark behind the current alcohol-free spirit movement having been the first in the field to imitate Spirits giving consumers a sober option to a night out.

Reynald had a vision and, in chasing that vision, was the first to produce an alcohol-free substitute for all the popular spirits.

 

A man who knows no limits, Reynald pushes big dreams into action, spurring massive cultural and technological change. His audacious vision and magnetic personality continually inspire others to follow what feels impossible.

The founder of Arkay Beverages, Reynald see beyond the current business and technological landscape, creating companies that make a true impact. Reynald’s next endeavor is to travel to the moon using lunar resources for innovation here on earth.

Whether it’s business or life, Reynald is guided by one firm belief – Our only limit is our imagination.

Back in 2007, Reynald Vito Grattagliano was inspired to produce alcohol free spirits following an episode with his 22-year-old son, who upon returning home from a party where there was ample imbibing, began to feel those certain unappealing after-effects. “He suggested that someone should create a whisky that doesn’t leave you feeling so hung-over,” explains Reynald Grattagliano.

Three years later he launched Arkay, the world’s first 0% ABV non-alcoholic spirit.

How Arkay Was Invented?

The founder of Arkay, a product line of beverages that are whisky flavored but 100% free of alcohol. Though only recently introduced, demand for the beverage has generated sales throughout the world, and the company is building on current successes by introducing new lines of vodka, rum, gin and Tequila, which may taste like the real deal, but are totally free of alcohol.

Reynald Grattagliano was inspired to produce the drinks following an episode with his 22-year-old son, who upon returning home from a party where there was ample imbibing, began to feel those certain unappealing after-effects. “He suggested that someone should create a whisky that doesn’t leave you feeling so hung-over,” explains ReynaldGrattagliano.

The son, of course, did not realize that suggestion would compel his father to not only spend the next five years of his life researching such a method, but he would spend five million dollars to make it happen.

Though Reynald Grattagliano does not have a background in beverage development, he certainly understands chemistry, as well as how to combine ingredients in such a way as to attract allure and appeal from the discriminating masses. He has made an enviable fortune by creating designer perfumes which are touted by some of the top beauty & cosmetic companies known to the world. After spending nearly two years attempting to devise an alcohol-free derivative that not only smelled, but tasted like whiskey, Grattagliano sought the expertise from a team of scientists at a lab in Switzerland. This collaboration ultimately resulted in the creation of an entirely new molecule, the quintessential break-through by which Arkay beverages were born. What is Arkay ?

The name derives from Reynald Grattagliano’s travels abroad. Apparently, during his stays in China, some people had trouble pronouncing his first name. Instead of saying “Reynald” their utterance was closer to “Arr-K” – which was AOK with him.

Reynald Grattagliano worked several years on the project and it is only on 2012 that the W.A.R.M molecule was discovered

Arkay Alcohol Alternative

Arkay has a small molecule placed inside the drink, in contact with the tongue the drink send stimuli to the brain, the illusion operates, and the mucous membranes of smell and taste saturate and make the consumer believe that he is drinking alcohol.

Arkay explained

No drunkenness, no adverse effect, this is the advantage of Arkay, it reproduces the taste of the liquor but none of the negative effects of the alcohol.

Individuals with medical condition or religious beliefs that prohibits the consumption of alcohol can enjoy the crisp and taste of ArKay non-alcoholic liquors alternatives.

Arkay Beverages