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The world’s largest alcohol-free spirits company is now moving Beyond Spirits

The world's largest alcohol-free spirits company is now moving Beyond Spirits

The American company ArKay, pioneers in alcohol-free spirits, is capitalizing on the success of Beyond Meat and launching Beyond Spirits. Slated as a premium line to their already robust catalog of imitation spirits, Beyond Spirits will further solidify their position as the foremost producer of Alcohol-Free Liquor. Beyond Spirits is set to capture the attention of millennials who have already proven their loyalty to their health by stepping away from alcohol. Beyond Spirits is planned to be rolled out alongside their ArKay flagship brand this Spring.

This line will consist of several alcohol-free beverage similar to their premium spirited counterparts, tequila, vodka, whisky, brandy, rum, etc….. These Beyond Spirits drinks will launch in 12 European markets starting in March, and North America in April.

Having launched the ArKay brand in 2011, they solidified their leadership in the burgeoning market of complex Zero proof drinks.

ArKay is now looking to ease its induction to mainstream culture by looking to the success of Impossible Foodsand Beyond Meat, to help consumers understand this new market and what it means to have an option everyone wanted but no one thought was possible.

“Very soon Beyond Spirits is going to be available at retailers everywhere” said Reynald GrattaglianoCompany Founder.

Speaking on the Zero Proof market, the famous alcohol beverage company, Pernod Ricard gave a nod to ArKay by saying “The movement started from the United States, as usual.”

Reynald Vito Grattagliano, a French born US citizen, came up with W.A.R.M, an additive to give the flavor and the physical warm effect of alcohol, in 2007. W.A.R.M., which is sugar and calorie free, mimics the warmth that is associated with drinking alcoholic beverages. In 2011 this became the cornerstone of the Alcohol-Free Liquors known today as ArKay.

Beyond Spirits is taking things a step further using W.A.R.M in a more advanced way. Slated as a premium line Beyond Spirits, promises to be even more delicate and complex. While most of the alcohol-free beverages on the market today are being made to mix, Beyond Spirits is set to be a standalone in its own right.

With plans to package Beyond Spirits in a Top Shelf manner, mimicking top of the line liquor bottle styles, Alcohol-Free can live in the same sexy spaces as premium alcohols. “To separate Alcohol-Free options from the social spaces that built the culture of alcohol, or to offer products that are made to only be mixed, is selling the idea of Zero Proof short” said Reynald, the visionary behind Beyond Spirits. “By making a premium alcohol-free brand, that can compete with the myriad of premium alcohols on the market today, we are inviting people to have true connections in a world increasingly disconnected.”

Mindfulness is at the core of Beyond Spirits, because connecting with your neighbor at the pub is important but ingesting alcohol isn’t. Now you can enjoy your evening with friends and neighbors and have a new option.

Increasing numbers of people are choosing to move beyond spirits already, according to a 2019 Distill Ventures study, 58% of consumers are drinking more no-and low-abv drinks than last year, and 55% of the most influential bartenders in New York, Los Angeles and London believe the no-and low-alcohol trend will continue to grow within the next 12 months. Distill venture is owned by Diageo.

Beyond Spirits is truly the first Alcohol Free spirit line that can stand alone but can easily be added to any premium Zero-Proof cocktails. Beyond Spirits is connecting the dots to a more mindful life. Your events no longer have to attract guests with endless booze. Increasing numbers of people are looking for fun, yet non-alcoholic events. Beyond Spirits is already connecting with art galleries and local pubs offering upcoming alcohol-free events.

Creative cocktails and classic mixed drink recipes are available https://whiskyalternative.com/. Ahead of this launch ArKay has beverages and recipes that teetotalers, designated drivers, and soon to be moms can enjoy.

Written by: MartinJon The Recovery Mentor

Recover Your Passion

Refocus Your Recovery and Your Life

 

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Whisky-free whisky has joined the rank of milk-free dairy and beef-free burgers

Whisky-free whisky

Has joined the rank of milk-free dairy and beef-free burgers

Defined by what is doesn’t entail rather what it does, whisky-free whisky has joined the rank of milk-free dairy, plant base meat and fishless fish in a growing roaster of polarizing food

The maker of the ‘’ world first molecular whisky ‘’ – which promise all the flavor and taste of a regular glass of whisky minus the whisky. Using the molecular makeup of a glass of whisky as its starting point , the company says it created its product by adjusting ‘molecular flavor compounds’’, using naturally derived sustainable ingredients, to produce the smoothest whisky minus the alcohol.- appears to be poised as a serious whisky contender. Arkay founded in 2011 is the pioneer of the whisky-free whisky, and alcohol-free liquor revolution.

 

With this ‘’ reverse -engineered ‘’ whisky without whisky (which behave like regular whisky and can be used in the same application).  While the number of liquor drinkers diminish years after year, ravage of past and climate change and disease are putting increase pressure on supply.

Arkay founded in 2011

Arkay founded in 2011 is the pioneer of the whisky-free whisky, and alcohol-free liquor revolution.

world first molecular whisky

The maker of the ‘’ world first molecular whisky ‘’ - which promise all the flavor and taste of a regular glass of whisky minus the whisky

whisky without whisky

With this ‘’ reverse -engineered ‘’ whisky without whisky (which behave like regular whisky and can be used in the same application). While the number of liquor drinkers diminish years after year, ravage of past and climate change and disease are putting increase pressure on supply.

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Zero Proof Brandy Alternative

Zero proof

BRANDY ALTERNATIVE

The new ArKay experience is coming to every flavor.

ZeroProof Brandy Alternative

From the moment you open the bottle you will be wondering if ArKay is Alcohol-free.

The next time you open a bottle of ArKay you’ll be amazed by the clean, light and fresh aroma that you had only associated with your favorite alcoholic beverages.

The fullness and freshness, that used to come only from alcohol, are now captured in every bottle of ArKay. Every sip will have you wondering.

The feel is real, the flavor is real, and best of all, you stay sober because ArKay is, and always will be, Alcohol-Free. 

Are U ready for the new ArKay Experience?

Play Video

Coupon Code : “arkayafamilyritual

NO ALCOHOL, NO LIMITS – Captures the flavor, aroma, and bite of Brandy, without alcohol, calories or carbs so you can “have another” any time

DON’T REINVENT THE RECIPE – Swap one-to-one with traditional Brandy for easy alcohol-free mocktails or low-ABV cocktails, mix up or shake with ice for a non-alcoholic BRANDY SMASH

CLEAN AND HEALTHY – An all-natural alcohol alternative that’s 100% FREE spirit , with no allergens, no GMO ingredients, gluten-free and zero calories, perfect for athletes and runners, parents and parents-to-be, designated drivers, the sober and #sobercurious.

BY DRINKERS, FOR DRINKERS – Add to your bar kit for simple no- and low-alcohol drinks, perfect for when you’re driving, training, dieting, parenting, staying out late or getting up early…

arkayalcoholfree zero fat
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A Sobering Start Alcohol Free Zero Proof Spirits Are Growing out of Ridicule and Resistance

A Sobering Start Alcohol Free Zero Proof Spirits Are Growing out of Ridicule and Resistance

Breaking from addiction, and tradition, is not easy but it always starts as a soft little voice that we can easily quiet with dismissive statements and what we now know as micro-aggressions

The world of alcohol-free spirits

The world of alcohol-free spirits is growing today. Out of the woodwork it seems we are hearing about distilled and dealcoholized brands like SeedLip by (owned by Diageo), and Ceder’s (distributed by Pernod Ricard), and alcohol free flavored beverages like ArKay . These are being met by a growing number of people who are interested in not engaging in the world big alcohol has laid out. Mindfulness and clarity are growing around the world and alcohol is increasingly getting pushed to the outskirts. This is proven by the growth of themed months like Sober October and Dry January. 

Innovators and visionaries often must weather ridicule

When your ideas are ahead if their time you often get laughed at due to others not being able to grasp the full scene of your vision. If you ever saw the 2006 documentary “Who Killed The Electric Car you will know that Elon Musk was not the first to make an electric car, nor was he the visionary behind it, he simply stood on the shoulders of those he buried in the process of becoming the first billion dollar US car company. Electric cars of the 60s and 70s were the vision of those who were sick and tired of being sick and tired of their dependence on, or addiction to, gasoline. However, the industries that survive on that addiction, had worked really hard to get into that position, and were not going to give it up for anything, even if that meant killing the electric car, which they promptly did.

Breaking from addiction, and tradition, is not easy

It always starts as a soft little voice that we can easily quiet with dismissive statements and what we now know as micro-aggressions. In 2011 Time magazine’s Megan Gibson had nothing bad to say about the introduction of the first alcohol free spirit ArKay while The Wookie on Booze Dancing, said “If it ain’t Broke don’t fix it” And that was the point, Reynald Grattagliano the founder of ArKay and the grandfather of alcohol-free spirits, knew something was broken. Reynald saw that alcohol, although it was part of a world that connected people like no other, wasn’t the key ingredient. Sitting shoulder to shoulder, at the bar/pub as equals, the rich and the poor, the educated and illiterate with respect and love for others was the thing that made connections happen. So yes, vodka, whiskey, bourbon, gin and rum, are all broken, and continue to break connections, communities and families.

“A niche, but perhaps very determined market”

Max Eddie, on The Mary Sue 

“A niche, but perhaps very determined market” when referring to the market of alcohol-free spirit drinks that ArKay was addressing. Micro-Aggressions like this (referring to the market looking for this product as desperate but struck) are made to hold to the status-quo. We saw this happen in the tobacco industry, before there was legislation to remove it from advertising and now less people smoke cigarettes than ever because there are less places to input these micro-aggressions which pit us against each other. As the alcohol companies begin to tap into the alcohol-free spirit world, buying up startups like Ritual and SeedLip, they have begun to understand the need for the option they never previously considered. This is helping us all.

An adult drink is not one with alcohol in it, it is one a child would not enjoy. The earthy taste of beer, and the complexity of alcohol are enjoyable to those who don’t gravitate towards the sweet. And when we are sitting at a bar shoulder to shoulder with our neighbor, especially if we are not drinking, whether that is just today, or if it happens to be every day, we have options and those options are available

because of the vision of one man, who is still quietly going about his 25-million-dollar business, Reynald Grattagliano.  

Alcohol free flavored beverages like ArKay and distilled and dealcoholized brands like SeedLip by (owned by Diageo), and Ceder’s (distributed by Pernod Ricard).

An adult drink is not necessarily an alcoholic drink!

Mireille mathieu

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HEY 2020! party today, 1-4. The cook shared the menu. ArKay gallery sponsorship.

Garner Narrative Contemporary Fine Art

Louisville – Event

HEY 2020!

party today, 1-4. The cook shared the menu.

ArKay gallery sponsorship.

Menu

pimento cheese triangle tea sandwiches
Zingy dill country ham salad on pretzel buns
avocado butter on toast with tomato salsa (recipe Yottam Ottolenghi)
cauliflower tabbouleh 

cupcakes (8 permutations of vanilla, chocolate and liquorice)

tea

smARTtails*

*Our dedicated mixology habit enters a new phase with the sponsorship of ArKay Beverages, who provided generous product for us to experiment wildly. Thus far we’ve made house bitters (juniper, chai, hibiscus, and blue pea) and Steven has developed some typical layered cocktails— today will be a gin and tonic, an old fashioned, and an apple cider mule—all entirely alcohol free. 

We are calling them smARTtails because the gallery director can drink them just as fast as Steven can possibly mix… yet still speak clearly and run a credit card. It’s a beautiful thing.

Skeptics welcome; you are the challenge. 🙂

imagegalerie

Thank you ArKay!

garner narrative contemporary fine art
642 E. Market St.
Louisville, KY 40202
garnernarrative.com