Hard Liquor Makers Accused of Cultural Appropriation
Cultural appropriation has become a growing problem in the beverage industry.
According to the National Institutes of Health
To others, it was considered a joke and was harming the alcoholic beverage industry. After over 15 years, Reynald is glad to see the growth and support of this industry. Although ArKay is proud to welcome all new contenders, they would like to clear up any erroneous or misleading information about WHO was the first on the market. Often contenders want to take credit for being the best on the market or the first. In this case, ArKay Beverages would like to clarify that they were the first to produce alcohol-free spirits and invent this category when all this started in 2007.
Some competitors use marketing techniques promoting false statements to deceive people and claim the idea as their own. This is a serious mistake because these companies do not respect the origins of the category or give the proper credit to the actual inventor of the Alcohol-free spirits, Arkay.
Unfortunately, the lack of ethics and professionalism can also be seen in an industry where people might think there could be no such case; however, this continues to happen in the beverage community.
Arkay has maintained strong ties to its founder’s ideas to improve health and contribute to general wellbeing. The company’s vision is to help eradicate the most common problems related to excess alcohol consumption, bringing a wide variety of drinks that can give consumers the same pleasure and satisfaction of the alcoholic options without harm.
Arkay has been the first to offer various alcohol-free liquors, appreciating the culture and origin of all drinks. They invite everyone to try their products and see for themselves who is leading the market.
Since 2011, Arkay Beverages has been fine-tuning various zero-proof spirit recipes, including vodka, tequila, gin, whisky, bourbon, and brandy, among many others, for the appreciation of fine liquor without the alcohol.
ArKay, the world’s first alcohol-free, liquor-flavored drink, is designed for everyone to enjoy. The exceptional taste of liquor without the alcohol content makes it a perfect beverage day or night.
ArKay has 0% alcohol, and it is designed to allow individuals with medical conditions or religious beliefs that prohibit alcohol consumption and drink. Imagine being able to enjoy your favorite drink at parties without worrying about drinking and driving. You won’t miss a thing, as ArKay tastes and looks exactly like traditional liquor. It is suitable for drinking straight-up, on the rocks, or with your favorite mixers.
Arkay Beverages is a family-owned business. The company is not part of a large multinational conglomerate. They only employ 110 persons full-time at their bottling plant.
ABOUT REYNALD VITO GRATTAGLIANO
Reynald Vito Grattagliano is an entrepreneur and philanthropist driven to solve the world’s biggest challenges through innovation. Reynald is the spark behind the current alcohol-free spirit movement, having been the first in the field to imitate spirits giving consumers a sober option to a night out. He is the son of a well-known Italian perfumer in the late 20th century. He transformed himself into a perfumer millionaire before 30, establishing bottling plants worldwide, selling several times his companies, and making millions for himself.
As the founder of Arkay Beverages, Reynald sees beyond the current business and technological landscape, creating real impact companies. His next endeavor is to travel to the moon, using lunar resources for innovation here on earth.