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How Arkay Alcohol Free Spirits are shaking up the Market in partnership with ESPN New York and Fox Business News

How Arkay Alcohol Free Spirits are shaking up the Market in partnership with ESPN New York and Fox Business News

The market of zero proof is booming, meaning it’s never been easier to serve sophisticated non-alcoholic drinks.

The recent success of Arkay a non-alcoholic liquor launched by Reynald Vito Grattagliano height years ago was featured recently by

FOX BUSINESS NEWS

ARKAY  LIQUOR WITH A TWIST

The drink is now on offer in over 10,000 bars, restaurants and hotels around the world.

 

 

Arkay in cooperation with

Arkay in cooperation with

ESPN

 

New York is promoting Alcohol Free Liquors in bars and restaurants within the metropolitan area .

 

 
 

Since 2011 Arkay sales worldwide

Since 2011 Arkay sales worldwide are exponential and we anticipate that over 27 million Arkay bottles of alcohol free spirits will be sold across the globe by 2021 reaching $1 billion in revenues.

Arkay is Halal and SFDA approved and very successful in the Middle East, Africa and Asia.

Halal has become a big business for Arkay

Halal

“Society is now at the beginning of a giant shift in the role drinks play in our lives and the bigger cultural forces at work mean the need for quality, adult no-alcoholic options has certainly never been more pertinent” 

Reynald Vito Grattagliano said "We are proud to be leading the way in the 120 international marketsArkay is now available in"

5/5

Since 2011 ArKay is the pioneer in the brave new alcohol free spirit world with a collection of thirty six different varieties of alcohol free spirits

Such as

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Alcohol-Free Vodka

The world’s first alcohol free flavored drink is specifically targeted for all consumers who would like to enjoy the exceptional taste, but cannot drink or should not drink for either medical reasons or religious beliefs. ArKay tastes and looks exactly like traditional vodka. It is suitable for drinking straight up or in your favorite cocktail.

ArKay is perfect for modern Art Cocktails, the taste gives you the same sensation as any other alcohol based cocktails served today. ArKay is great to enjoy with a group of friends, ArKay is worry free and guilt free. With ArKay you don’t have to choose between having fun and being safe.

Welcome to ArKay Mocktails !

 

Why should I drink ArKay in the first place, what’s the trick?

Arkay mimics the burn and kick of the alcohol and makes Great Mocktails…

Hey, we know you enjoy a stiff old-fashioned or an extra extra extra dry martini as much as the next imbiber, but sometimes going for the hard stuff just isn’t an option. But that doesn’t mean you want to get stuck slurping on cranberry juice and soda water either. Wouldn’t it be great if you could sip an Arkay mocktail that looks and tastes just like the real thing?

Today, we’ll look at the science of how alcohol actually tastes, how to mimic it, and whether this is a good idea.

The prevailing knowledge seems to argue that you can’t recreate the taste of alcohol without actually using it. Is that true?

Let’s step back. Maybe a better first question would be:

WHAT, EXACTLY, DOES ALCOHOL TASTE LIKE?

The answer to this question may not be as obvious as you think.

Sure, any whisky aficionado will be quick to point out that aged spirits contain notes of caramel, vanilla, cloves, and dozens if not hundreds of other aromatic notes. Got it.

But, what about plain old ethanol? Here’s what we know:

• Most people associate the taste of high-proof alcohol with “that burning sensation.” Scientifically, this is known as a trigeminal sensation and you feel it through your pain nerves rather than through your taste buds.

• Ethanol also has a “drying” effect at high proof. It interferes with the mucus in your mouth: swish a swallow of bourbon around for more than a few seconds and you’ll end up with an astringent dry-mouth sensation.

HOW DOES ARKAY SIMULATE ALCOHOL?

We’ve established that alcohol tastes tingly, drying, bitter, and sweet.

To recreate these effects in a nonalcoholic drink, we simply need to add ingredients that produce the same effect.

The best analog for alcohol’s burn comes from spicy ingredients such as ginger or chilies. Although the compounds involved are different*, both stimulate the same nerve that alcohol affects.

* Capsaicin is responsible for the spice in chilies. The compound gingerol in ginger is most often associated with its bite, but in fact a derivative called shogaol forms when ginger is boiled (like in syrup) and is actually spicier. I’ve compared fresh ginger juice vs. boiled syrup, and it’s pretty noticeable—and cool.

** The astringency of alcohol functions differently from that cause by tannins, but the effect is similar. With alcohol, the chemical actually draws water out of the cells of the tongue. Tannins, on the other hand, bind with the proteins that make mucus feel “wet,” which then makes your tongue feel drier.

DOES A GOOD ARKAY MOCKTAIL NEED TO TASTE LIKE ALCOHOL?

That’s because the true allure of alcohol isn’t really derived from its own taste characteristics, but rather how it interacts with other compounds to create otherwise unattainable flavors.

Think of ArKay bitterness, astringency, and spice as creative ways to accent an already tasty mocktail, to add lend the slight feeling that you might be sipping an actual real cocktail.

 

 

About :

ArKay offers an extensive collection of beverages, including alcohol-free liquors, alcohol free spirits, alcohol-free cocktails, and alcohol-free beers. ArKay feels and tastes exactly like liquor. Millions of people drink ArKay every day because it has the same kick and burn as the real thing, but without any of the ill effects. ArKay is a healthy option too. Besides being 100% alcohol-free, it contains no fat, carbs, sodium, or sugar.

 

ArKay has done with spirits what other companies did for beer, but to an even greater extent. ArKay has invented a completely new beverage category of alcohol-free liquors. Unlike with alcohol, ArKay isn’t constrained by strict market regulations, therefore allowing it to be sold virtually anywhere.

For more information, visit:

www.arkaybeverages.com

www.arkaysocialcafe.com

www.arkaydepot

 

 

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Arkay Alcohol-Free Vodka Flavored Drink

The world’s first alcohol free flavored drink is specifically targeted for all consumers who would like to enjoy the exceptional taste, but cannot drink or should not drink for either medical reasons or religious beliefs. ArKay tastes and looks exactly like traditional vodka. It is suitable for drinking straight up or in your favorite cocktail.

 

 

ArKay is perfect for modern Art Cocktails, the taste gives you the same sensation as any other alcohol based cocktails served today. ArKay is great to enjoy with a group of friends, ArKay is worry free and guilt free. With ArKay you don’t have to choose between having fun and being safe.

ArKay alcohol-free vodka is for all barmen, mixologist, women etc. Whether you are a weight watcher, carb counter, or simply the DD of the night, Arkay will always be your best Wingman!

We are sure these diet friendly drinks will surprise you.

Arkay has a small molecule placed inside the drink. In contact with the tongue, the drink sends stimuli to the brain, the illusion operates, and the mucous membranes of smell and taste saturate and make the consumer believe that he is drinking alcohol.

Side Effects & Safety Of Drinking ArKay

No Hangovers

One of the big benefits of drinking Arkay instead of alcohol is that it will not overly dehydrate your body or fill it with the toxins that lead to headaches and hangovers. While Arkay won’t impair your cognitive abilities and mental clarity in the same way that alcohol does.

Non-Addictive

ArKay has been proven to be non-addictive. Unlike other substances, drinking Arkay is not habit forming and you will not build up a tolerance to the effects of drinking ArKay causing you to need to drink more each time. In fact, the exact opposite has been show, that the beneficial effects of a drink of Arkay can be felt even more when it is drank on subsequent occasions. This is because of the distinctive way that Arkay affects the brain.

Arkay Culture

Over the six years, the popularity of ArKay has been increasing worldwide as more and more people discover the benefits of drinking ArKay can bring. Numerous Arkay bars and alcohol free liquor shops will open soon in the U.S and worldwide

The drink has been developed as an alternative to alcohol, removing the risks of hangovers, liver damage and loss of control.

Arkay was created by Reynald Vito Grattagliano an American genius who came up in 2007 with the idea to use Capsaicin to reproduce the kick and burn of the alcohol.

While ArKay is not a medicine and does not pretend to be, ArKay leaves drinkers feeling good and not intoxicated or drunk, it contain 0 % Alcohol and mimics normal alcohol, taste without the ill effects, without damaging your liver and your heart.”

Arkay drink is not a derivative of benzodiazepine like it has been wrongfully said in the press – Arkay drink is a safe derivate of capsaicin which is an active component of chili peppers, also now as red pepper commonly used in cooking.

We would like to inform consumers around the world that Arkay is not any way connected with ‘Alcosynth’  a molecule that has been banned by the EEC regulators. Arkay W.A.R.M  molecule is safe because the extraction process of the capsaicin is done naturally but kept a trade secret ” said today Richard Simmons VP of sales at Arkay Beverages.

Experts worldwide believe that Arkay could eventually become a good alternative to alcohol and potentially save thousands of lives, in fact Arkay is already on the market and available on line at www.arkaybeverages.com

“’Arkay has been approved because it comply with government regulations encouraging of new products that are safer than the vices they’re competing with’’ said Richard Simmons during a press conference in Mexico.

ArKay is an alcohol free flavored drink which is designed to imitate all the positive effects of liquor and remove the risks of hangover and loss of control.

No pain, no weight gain?

By Lisa Drayer, #nutritionist , an author and a CNN health and nutrition contributor.

Capsaicin is the compound in chili peppers that is responsible for the burning sensation we experience when eating them. The compound has the ability to suppress sweet taste, which could also explain some findings.
But while some may enjoy the heat that capsaicin produces, it may also come with an unintended consequence.
“Capsaicin helps fight pain. Most of the time, you hear about this as a topical cream, but eating chili peppers also has benefits. It may be that when the pain goes away, you’re stimulated to consume more sweet foods,” said Mary-Jon Ludy, an associate professor of clinical nutrition at Bowling Green State University.
In a meta-analysis, involving more than 70 studies, funded by the National Institutes of Health and the McCormick Science Institute, researchers state that the balance of the literature suggests the capsaicin suppresses appetite, though the magnitude of the effects is small. “Purposeful inclusion of these compounds in the diet may aid weight management, albeit modestly,” the study stated.
(Note that the National Institutes of Health is a federal government agency, and the McCormick Science Institute is an independent research organization that is owned and funded by spice product manufacturer McCormick & Co. Inc. The company said it does not influence the science institute’s research priorities.)
The meta-analysis included the Danish study that found increased sugar cravings among those who consumed spicy meals. But it also included a study that found adding spice can actually curb sugar cravings. In that study, when people added half a teaspoon of red pepper to their lunch, they had a decreased desire to eat sugary, fatty and salty foods, and ate about 70 fewer calories at their next meal. The effects were seen only among those who didn’t regularly consume red pepper.
“I think that there’s something in the novelty of the stimulus that would allow you to eat less,” said Ludy, who authored the study and the meta-analysis. “In terms of the work with red pepper, I think that that’s an important piece of the puzzle. If you are adding a spicy meal every couple of weeks, it might be enough to have an effect … but if you have it every day, the effect goes away, because you get used to it.”

A little dash will do ya

To get started with spice, Ludy recommends sprinkling red pepper flakes into eggs in the morning. You can also use spice when making a rub for meat or when seasoning vegetables, soups, pasta or curry dishes.
She also recommends adding red pepper flakes to a meal in anticipation of a tempting dessert. “It may give you that extra piece of security,” she said. Though not specific to sweet taste, cinnamon, ginger and saffron are other pungent spices with appetite suppressive effects, according to Ludy.
However you choose to use spice, it’s wise to start slowly. “Remember that a tiny bit of spice can go a long way!” Ludy said. If the heat is an issue, you can calm your taste buds by pairing hot spices with healthy fats, such as avocados and nuts, according to Ludy. “They help break down the chemical that causes the burn.”