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It’s not Alcohol. It’s Arkay

It’s not Alcohol.
It’s Arkay!

I take a look at the company

Their inspiration and history to find out how they have revolutionised the spirit industry.

have positioned themselves as the leaders in a rather niche market. As the world’s first 0% ABV non-alcoholic spirit, Arkay have become specialists in a market ripe for the taking

Alcohol consumption is down around the world

as Millennials and Generation Z turn away from the behaviours of their parents towards an altogether healthier path, preferring alcohol-free alternatives. Since 2011, Arkay have been the pioneers at the forefront of this new market, and today, they boast a wide variety of alcohol-free spirits including: whisky, vodka, brandy, rum, amaretto, gin, bourbon and tequila – to name but a few, perfect for even the most discerning of tastes.

Arkay’s success, arguably, has been down to the strength of their core vision and ethos

The company’s founder, Reynald Vito Grattagliano, was one of a few that realised this shift in taste before it became the norm. All in all, Arkay is a reflection of Reynald in more ways than one. Its worldwide appeal acts as a mirror to his experiences as a young boy travelling around Europe and the Middle East before settling in the United States.

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Arkay's success

Its ability to mimic the ‘kick’ and flavour of alcohol, without any of the negative effects

contains no sugar, no fat, no calories, no additive chemicals – no side effects at all

It closely follows the European Economic Community (EEC) and the US Food and Drug Administration regulations

being both Halal and Kosher

Gluten Free and Friendly veggies

Glass Bottle Arkay is 100% recyclable and can be recycled endlessly without loss in quality or purity

More than anything, Arkay feels like a triumph in timing, talent and entrepreneurial spirit. Its meteoric rise in popularity came at just the right time, when consumers were eager for new blood – to taste something different that disrupts the traditionally stable marketplace. How long has it been since a truly new product entered the beverage market, enticing a new wave of consumers to adopt a new favourite? The last eight years have certainly proved the perfect litmus test, showcasing that there is a desire for non-alcoholic beverages that feel, distinctly, grown up, sitting proudly alongside the industry’s mainstays.

Thriving under these market conditions, Arkay has solidified itself as a real contender, moving to conquer the alcoholic beverages sector with a confidence that few can match. It seems certain then that Arkay’s goals to become the number one beverage company are not just pipe dreams, but a possibility.

No small feat indeed for a drink that was created from an off-hand joke 🙂

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How Arkay Alcohol Free Spirits are shaking up the Market in partnership with ESPN New York and Fox Business News

How Arkay Alcohol Free Spirits are shaking up the Market in partnership with ESPN New York and Fox Business News

The market of zero proof is booming, meaning it’s never been easier to serve sophisticated non-alcoholic drinks.

The recent success of Arkay a non-alcoholic liquor launched by Reynald Vito Grattagliano height years ago was featured recently by

FOX BUSINESS NEWS

ARKAY  LIQUOR WITH A TWIST

The drink is now on offer in over 10,000 bars, restaurants and hotels around the world.

 

 

Arkay in cooperation with

Arkay in cooperation with

ESPN

 

New York is promoting Alcohol Free Liquors in bars and restaurants within the metropolitan area .

 

 
 

Since 2011 Arkay sales worldwide

Since 2011 Arkay sales worldwide are exponential and we anticipate that over 27 million Arkay bottles of alcohol free spirits will be sold across the globe by 2021 reaching $1 billion in revenues.

Arkay is Halal and SFDA approved and very successful in the Middle East, Africa and Asia.

Halal has become a big business for Arkay

Halal

“Society is now at the beginning of a giant shift in the role drinks play in our lives and the bigger cultural forces at work mean the need for quality, adult no-alcoholic options has certainly never been more pertinent” 

Reynald Vito Grattagliano said "We are proud to be leading the way in the 120 international marketsArkay is now available in"

5/5

Since 2011 ArKay is the pioneer in the brave new alcohol free spirit world with a collection of thirty six different varieties of alcohol free spirits

Such as

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Arkay Grand Prix of Long Beach California

racer  

Arkay has today announced that I will be present at

the Grand Prix of Long Beach California

Laredo March 26, 2018    Wenews.info

– Arkay’s Racing. The campaign is aimed at inspiring and enabling American consumers to stay away from liquors throughout the grand prix season.

Further building the connection between Arkay and drivers, the campaign will be driven by a new print ad that will run during the Grand Prix of Long Beach

Arkay has also teamed up with RACER.COM

and MORTORSPORT.COM to help launch its

Alcohol Free Liquors Worldwide.

  2018 Arkay's Racing    

Arkay CEO Sylvie Grattagliano said: “Arkay has become synonymous with racing and every year we continue to evolve our dialogue with our consumers and provide new experiences they can enjoy to keep away from liquors.”

ARKAY THE HONEST ALTERNATIVE TO LIQUORS

Here are some sobering facts about alcohol consumption in the United States. Each year, more than one million people are arrested for driving under the influence of alcohol. According to a 2012 study conducted by the National Highway Traffic Safety Administration, http://www.nhtsa.gov/people/injury/research/AlcoholCountries/background_&_intro.htm close to 10,000 people died in drunk-driving related crashes during 2011 (that’s one person’s death every 53 minutes). Drunk-driving costs the United States $132 billion dollars a year, but the costs associated from the treating of health issues that arise from alcohol dependence & abuse annually costs this nation more than $200 billion, a dollar amount significantly higher than costs associated with the treating of obesity or cancer.

If only there was a way for consumers to shamelessly indulge in their favored flavored beverage without having to risk potential ramifications to their own health and safety, or the health and safety of others. Sylvie Grattagliano might just have devised the solution, or more appropriately, the formula, which not only offers an alternative in terms of consumption, but also something of a new business opportunity.

Sylvie Grattagliano is the President of ArKay Beverages, a product line of beverages that are liquor-flavored, but 100% free of alcohol. Though only recently introduced, demand for the beverage has generated sales throughout the world, and the company is building on current successes by introducing new lines of vodka, rum, gin, brandy and Tequila (and 60 more flavors ) which taste and feel like the real deal, but are totally free of alcohol.

ArKay emerged on the market in November of 2011. Sold in cases by-the-bottle and soon by the can, the liquor-flavored drink is being whisked away to distributors and retailers throughout the world.

The beverage’s popularity has allowed the company to expand upon its operations which began with the opening of a headquarters in Florida

ArKay Beverages has secured distribution agreements in many countries around the world as well as some Middle Eastern countries where some nations have exceedingly strict rules governing the consumption of alcohol. ArKay, of course, poses no legal consequences for consumers. It also poses no health consequences as it is sugar-free, carb-free, zero calories, sodium-free and guilt-free.

What it does impart, says Sylvie, is the sense that one is actually drinking liquor. “When you drink, it has a balanced flavor and feel. Even water has a certain taste… all drinks do. So when you drink Arkay you have the impression of alcohol in your mouth just like any liquor, but without the alcohol.”

Arkay’s ability to mimic liquor flavoring is credited to the blending of flavors and creation of the new WARM molecule. In the last years, representatives from some of the large soda companies have approached Sylvie and asked for samples. She suspects there are efforts to duplicate his formula, but she is not worried about it. “It would be hard for anyone to copy it… it might take years to crack the formula because no one has access to the molecule besides my husband and myself.

The WARM molecule figure now in other products ArKay is bringing to market. The company is following his whisky-flavored success with a new line of alcohol-free Vodka, Tequila, Gin, Rums, Brandy, Pina Colada and Orange Napoleon. What O’Doul’s did for beer, Sylvie has done with spirits, but to another degree, she has essentially invented an entire new beverage category of alcohol-free liquors. She has also developed an expanding sales force, directly employing some 50 peoples in her bottling plant. Arkay isn’t constrained by strict market regulations allowing it to be sold virtually anywhere. In fact, many sales have been generated via Arkay’s presence Online

www.arkaybeverages.comwww.arkaybeverages.ca , www.arkaybeverages.in , www.arkaybeverages.cn www.arkay.com.mx , www.arkay.co.uk, www.arkay.fr  , www.arkay.sa.com , www.arkaybeverages.co.za , www.arkay.fr  and www.arkay.eu

In a study of 147 countries conducted by the World Health Organization, it was determined, annually, there are more than two million deaths attributed to alcohol use. Though ArKay has already proven solid as a business model, if it can additionally serve to diminish such dire instances of death, it will further prove deserving for all to raise a glass and toast to its success.

About ArKay ® Beverages.

ArKay ® was created with the purpose of improving people’s lives through beverages, providing taste-rocking, world-changing non-alcoholic liquors crafted in over hundreds of crispy flavored potions and still counting. ArKay beverages is the world’s first non-alcoholic, liquor-flavored drink collection, and has rapidly gained popularity worldwide with this truly unique and innovative drink. For consumers worldwide looking for an alcohol-free beverage alternative ArKay, Non Alcoholic liquor-flavored drink collection is the perfect drink to substitute for all alcoholic drinks.

ArKay non-alcoholic flavored drinks can be enjoyed ANYTIME, ANYWHERE!

ARKAY reminds everyone, “Don’t drink and drive unless it’s ARKAY®.”

WITH ARKAY THE PARTY NEVER STOPS ®

ARKAY WARM Molecule is patented.

Warning: ARKAY IS NOT A MEDICINE. ARKAY IS NOT A TREATMENT AGAINST ALCOHOLISM.

http://arkaybeverages.com/

https://www.facebook.com/ArKayBevInc

https://twitter.com/ArKayBeverages

https://www.linkedin.com/company/28171495/