It’s not Alcohol.
I take a look at the company
Their inspiration and history to find out how they have revolutionised the spirit industry.
have positioned themselves as the leaders in a rather niche market. As the world’s first 0% ABV non-alcoholic spirit, Arkay have become specialists in a market ripe for the taking
Alcohol consumption is down around the world
as Millennials and Generation Z turn away from the behaviours of their parents towards an altogether healthier path, preferring alcohol-free alternatives. Since 2011, Arkay have been the pioneers at the forefront of this new market, and today, they boast a wide variety of alcohol-free spirits including: whisky, vodka, brandy, rum, amaretto, gin, bourbon and tequila – to name but a few, perfect for even the most discerning of tastes.
Arkay’s success, arguably, has been down to the strength of their core vision and ethos
The company’s founder, Reynald Vito Grattagliano, was one of a few that realised this shift in taste before it became the norm. All in all, Arkay is a reflection of Reynald in more ways than one. Its worldwide appeal acts as a mirror to his experiences as a young boy travelling around Europe and the Middle East before settling in the United States.
Its ability to mimic the ‘kick’ and flavour of alcohol, without any of the negative effects
contains no sugar, no fat, no calories, no additive chemicals – no side effects at all
It closely follows the European Economic Community (EEC) and the US Food and Drug Administration regulations
being both Halal and Kosher
Gluten Free and Friendly veggies
Glass Bottle Arkay is 100% recyclable and can be recycled endlessly without loss in quality or purity
More than anything, Arkay feels like a triumph in timing, talent and entrepreneurial spirit. Its meteoric rise in popularity came at just the right time, when consumers were eager for new blood – to taste something different that disrupts the traditionally stable marketplace. How long has it been since a truly new product entered the beverage market, enticing a new wave of consumers to adopt a new favourite? The last eight years have certainly proved the perfect litmus test, showcasing that there is a desire for non-alcoholic beverages that feel, distinctly, grown up, sitting proudly alongside the industry’s mainstays.
Thriving under these market conditions, Arkay has solidified itself as a real contender, moving to conquer the alcoholic beverages sector with a confidence that few can match. It seems certain then that Arkay’s goals to become the number one beverage company are not just pipe dreams, but a possibility.
No small feat indeed for a drink that was created from an off-hand joke 🙂