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It’s not Alcohol. It’s Arkay

It’s not Alcohol.
It’s Arkay!

I take a look at the company

Their inspiration and history to find out how they have revolutionised the spirit industry.

have positioned themselves as the leaders in a rather niche market. As the world’s first 0% ABV non-alcoholic spirit, Arkay have become specialists in a market ripe for the taking

Alcohol consumption is down around the world

as Millennials and Generation Z turn away from the behaviours of their parents towards an altogether healthier path, preferring alcohol-free alternatives. Since 2011, Arkay have been the pioneers at the forefront of this new market, and today, they boast a wide variety of alcohol-free spirits including: whisky, vodka, brandy, rum, amaretto, gin, bourbon and tequila – to name but a few, perfect for even the most discerning of tastes.

Arkay’s success, arguably, has been down to the strength of their core vision and ethos

The company’s founder, Reynald Vito Grattagliano, was one of a few that realised this shift in taste before it became the norm. All in all, Arkay is a reflection of Reynald in more ways than one. Its worldwide appeal acts as a mirror to his experiences as a young boy travelling around Europe and the Middle East before settling in the United States.

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Arkay's success

Its ability to mimic the ‘kick’ and flavour of alcohol, without any of the negative effects

contains no sugar, no fat, no calories, no additive chemicals – no side effects at all

It closely follows the European Economic Community (EEC) and the US Food and Drug Administration regulations

being both Halal and Kosher

Gluten Free and Friendly veggies

Glass Bottle Arkay is 100% recyclable and can be recycled endlessly without loss in quality or purity

More than anything, Arkay feels like a triumph in timing, talent and entrepreneurial spirit. Its meteoric rise in popularity came at just the right time, when consumers were eager for new blood – to taste something different that disrupts the traditionally stable marketplace. How long has it been since a truly new product entered the beverage market, enticing a new wave of consumers to adopt a new favourite? The last eight years have certainly proved the perfect litmus test, showcasing that there is a desire for non-alcoholic beverages that feel, distinctly, grown up, sitting proudly alongside the industry’s mainstays.

Thriving under these market conditions, Arkay has solidified itself as a real contender, moving to conquer the alcoholic beverages sector with a confidence that few can match. It seems certain then that Arkay’s goals to become the number one beverage company are not just pipe dreams, but a possibility.

No small feat indeed for a drink that was created from an off-hand joke 🙂

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How Arkay Alcohol Free Spirits are shaking up the Market in partnership with ESPN New York and Fox Business News

How Arkay Alcohol Free Spirits are shaking up the Market in partnership with ESPN New York and Fox Business News

The market of zero proof is booming, meaning it’s never been easier to serve sophisticated non-alcoholic drinks.

The recent success of Arkay a non-alcoholic liquor launched by Reynald Vito Grattagliano height years ago was featured recently by

FOX BUSINESS NEWS

ARKAY  LIQUOR WITH A TWIST

The drink is now on offer in over 10,000 bars, restaurants and hotels around the world.

 

 

Arkay in cooperation with

Arkay in cooperation with

ESPN

 

New York is promoting Alcohol Free Liquors in bars and restaurants within the metropolitan area .

 

 
 

Since 2011 Arkay sales worldwide

Since 2011 Arkay sales worldwide are exponential and we anticipate that over 27 million Arkay bottles of alcohol free spirits will be sold across the globe by 2021 reaching $1 billion in revenues.

Arkay is Halal and SFDA approved and very successful in the Middle East, Africa and Asia.

Halal has become a big business for Arkay

Halal

“Society is now at the beginning of a giant shift in the role drinks play in our lives and the bigger cultural forces at work mean the need for quality, adult no-alcoholic options has certainly never been more pertinent” 

Reynald Vito Grattagliano said "We are proud to be leading the way in the 120 international marketsArkay is now available in"

5/5

Since 2011 ArKay is the pioneer in the brave new alcohol free spirit world with a collection of thirty six different varieties of alcohol free spirits

Such as

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Reynald Grattagliano creator of the world’s first 0% ABV non-alcoholic spirit

Reynald Vito Grattagliano

Creator of the world’s first 0% ABV non-alcoholic spirit

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Back in 2007, Reynald Vito Grattagliano was inspired to produce alcohol free spirits following an episode with his 22 year-old son, who upon returning home from a party where there was ample imbibing, began to feel those certain unappealing after-effects. “He suggested that someone should create a whisky that doesn’t leave you feeling so hung-over,” explains Reynald Grattagliano.

3 years later he launched Arkay, the world’s first 0% ABV non-alcoholic spirit.

How Arkay Was Invented?

The founder of Arkay, a product line of beverages that are whisky flavored but 100% free of alcohol. Though only recently introduced, demand for the beverage has generated sales throughout the world, and the company is building on current successes by introducing new lines of vodka, rum, gin and Tequila, which may taste like the real deal, but are totally free of alcohol.

Reynald Grattagliano was inspired to produce the drinks following an episode with his 22 year-old son, who upon returning home from a party where there was ample imbibing, began to feel those certain unappealing after-effects. “He suggested that someone should create a whisky that doesn’t leave you feeling so hung-over,” explains Reynald Grattagliano.

The son, of course, didn’t realize that suggestion would compel his father to not only spend the next five years of his life researching such a method, but he would spend five million dollars to make it happen.

Arkay Alcohol free Spirits Collection Scottish Spirits Association approved

Arr-K

The name derives from Reynald Grattagliano’s travels abroad. Apparently, during his stays in China, some people had trouble pronouncing his first name. Instead of saying “Reynald” their utterance was closer to “Arr-K” – which was AOK with him.

Though Reynald Grattagliano doesn’t have a background in beverage development, he certainly understands chemistry, as well as how to combine ingredients in such a way as to attract allure and appeal from the discriminating masses. He has made an enviable fortune by creating designer perfumes which are touted by some of the top beauty & cosmetic companies known to the world. After spending nearly two years attempting to devise an alcohol-free derivative that not only smelled, but tasted like whiskey, Grattagliano sought the expertise from a team of scientists at a lab in Switzerland. 

This collaboration ultimately resulted in the creation of an entirely new molecule, the quintessential break-through by which Arkay beverages were born. 

Reynald Grattagliano worked several years on the project and it is only on 2012 that the W.A.R.M molecule was discovered

Arkay Alcohol Substitute

Arkay has a small molecule placed inside the drink, in contact with the tongue the drink send stimuli to the brain, the illusion operates, and the mucous membranes of smell and taste saturate and make the consumer believe that he is drinking alcohol. 

No drunkenness, no adverse effect, this is the advantage of Arkay, it reproduces the taste of the liquor but none of the negative effects of the alcohol.

Individuals with medical condition or religious beliefs that prohibits the consumption of alcohol can enjoy the crisp and taste of ArKay non-alcoholic liquors.