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The world’s largest alcohol-free spirits company is now moving Beyond Spirits

The world's largest alcohol-free spirits company is now moving Beyond Spirits

The American company ArKay, pioneers in alcohol-free spirits, is capitalizing on the success of Beyond Meat and launching Beyond Spirits. Slated as a premium line to their already robust catalog of imitation spirits, Beyond Spirits will further solidify their position as the foremost producer of Alcohol-Free Liquor. Beyond Spirits is set to capture the attention of millennials who have already proven their loyalty to their health by stepping away from alcohol. Beyond Spirits is planned to be rolled out alongside their ArKay flagship brand this Spring.

This line will consist of several alcohol-free beverage similar to their premium spirited counterparts, tequila, vodka, whisky, brandy, rum, etc….. These Beyond Spirits drinks will launch in 12 European markets starting in March, and North America in April.

Having launched the ArKay brand in 2011, they solidified their leadership in the burgeoning market of complex Zero proof drinks.

ArKay is now looking to ease its induction to mainstream culture by looking to the success of Impossible Foodsand Beyond Meat, to help consumers understand this new market and what it means to have an option everyone wanted but no one thought was possible.

“Very soon Beyond Spirits is going to be available at retailers everywhere” said Reynald GrattaglianoCompany Founder.

Speaking on the Zero Proof market, the famous alcohol beverage company, Pernod Ricard gave a nod to ArKay by saying “The movement started from the United States, as usual.”

Reynald Vito Grattagliano, a French born US citizen, came up with W.A.R.M, an additive to give the flavor and the physical warm effect of alcohol, in 2007. W.A.R.M., which is sugar and calorie free, mimics the warmth that is associated with drinking alcoholic beverages. In 2011 this became the cornerstone of the Alcohol-Free Liquors known today as ArKay.

Beyond Spirits is taking things a step further using W.A.R.M in a more advanced way. Slated as a premium line Beyond Spirits, promises to be even more delicate and complex. While most of the alcohol-free beverages on the market today are being made to mix, Beyond Spirits is set to be a standalone in its own right.

With plans to package Beyond Spirits in a Top Shelf manner, mimicking top of the line liquor bottle styles, Alcohol-Free can live in the same sexy spaces as premium alcohols. “To separate Alcohol-Free options from the social spaces that built the culture of alcohol, or to offer products that are made to only be mixed, is selling the idea of Zero Proof short” said Reynald, the visionary behind Beyond Spirits. “By making a premium alcohol-free brand, that can compete with the myriad of premium alcohols on the market today, we are inviting people to have true connections in a world increasingly disconnected.”

Mindfulness is at the core of Beyond Spirits, because connecting with your neighbor at the pub is important but ingesting alcohol isn’t. Now you can enjoy your evening with friends and neighbors and have a new option.

Increasing numbers of people are choosing to move beyond spirits already, according to a 2019 Distill Ventures study, 58% of consumers are drinking more no-and low-abv drinks than last year, and 55% of the most influential bartenders in New York, Los Angeles and London believe the no-and low-alcohol trend will continue to grow within the next 12 months. Distill venture is owned by Diageo.

Beyond Spirits is truly the first Alcohol Free spirit line that can stand alone but can easily be added to any premium Zero-Proof cocktails. Beyond Spirits is connecting the dots to a more mindful life. Your events no longer have to attract guests with endless booze. Increasing numbers of people are looking for fun, yet non-alcoholic events. Beyond Spirits is already connecting with art galleries and local pubs offering upcoming alcohol-free events.

Creative cocktails and classic mixed drink recipes are available https://whiskyalternative.com/. Ahead of this launch ArKay has beverages and recipes that teetotalers, designated drivers, and soon to be moms can enjoy.

Written by: MartinJon The Recovery Mentor

Recover Your Passion

Refocus Your Recovery and Your Life

 

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It’s not Alcohol. It’s Arkay

It’s not Alcohol.
It’s Arkay!

I take a look at the company

Their inspiration and history to find out how they have revolutionised the spirit industry.

have positioned themselves as the leaders in a rather niche market. As the world’s first 0% ABV non-alcoholic spirit, Arkay have become specialists in a market ripe for the taking

Alcohol consumption is down around the world

as Millennials and Generation Z turn away from the behaviours of their parents towards an altogether healthier path, preferring alcohol-free alternatives. Since 2011, Arkay have been the pioneers at the forefront of this new market, and today, they boast a wide variety of alcohol-free spirits including: whisky, vodka, brandy, rum, amaretto, gin, bourbon and tequila – to name but a few, perfect for even the most discerning of tastes.

Arkay’s success, arguably, has been down to the strength of their core vision and ethos

The company’s founder, Reynald Vito Grattagliano, was one of a few that realised this shift in taste before it became the norm. All in all, Arkay is a reflection of Reynald in more ways than one. Its worldwide appeal acts as a mirror to his experiences as a young boy travelling around Europe and the Middle East before settling in the United States.

Learn more…

Arkay's success

Its ability to mimic the ‘kick’ and flavour of alcohol, without any of the negative effects

contains no sugar, no fat, no calories, no additive chemicals – no side effects at all

It closely follows the European Economic Community (EEC) and the US Food and Drug Administration regulations

being both Halal and Kosher

Gluten Free and Friendly veggies

Glass Bottle Arkay is 100% recyclable and can be recycled endlessly without loss in quality or purity

More than anything, Arkay feels like a triumph in timing, talent and entrepreneurial spirit. Its meteoric rise in popularity came at just the right time, when consumers were eager for new blood – to taste something different that disrupts the traditionally stable marketplace. How long has it been since a truly new product entered the beverage market, enticing a new wave of consumers to adopt a new favourite? The last eight years have certainly proved the perfect litmus test, showcasing that there is a desire for non-alcoholic beverages that feel, distinctly, grown up, sitting proudly alongside the industry’s mainstays.

Thriving under these market conditions, Arkay has solidified itself as a real contender, moving to conquer the alcoholic beverages sector with a confidence that few can match. It seems certain then that Arkay’s goals to become the number one beverage company are not just pipe dreams, but a possibility.

No small feat indeed for a drink that was created from an off-hand joke 🙂

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How Arkay Alcohol Free Spirits are shaking up the Market in partnership with ESPN New York and Fox Business News

How Arkay Alcohol Free Spirits are shaking up the Market in partnership with ESPN New York and Fox Business News

The market of zero proof is booming, meaning it’s never been easier to serve sophisticated non-alcoholic drinks.

The recent success of Arkay a non-alcoholic liquor launched by Reynald Vito Grattagliano height years ago was featured recently by

FOX BUSINESS NEWS

ARKAY  LIQUOR WITH A TWIST

The drink is now on offer in over 10,000 bars, restaurants and hotels around the world.

 

 

Arkay in cooperation with

Arkay in cooperation with

ESPN

 

New York is promoting Alcohol Free Liquors in bars and restaurants within the metropolitan area .

 

 
 

Since 2011 Arkay sales worldwide

Since 2011 Arkay sales worldwide are exponential and we anticipate that over 27 million Arkay bottles of alcohol free spirits will be sold across the globe by 2021 reaching $1 billion in revenues.

Arkay is Halal and SFDA approved and very successful in the Middle East, Africa and Asia.

Halal has become a big business for Arkay

Halal

“Society is now at the beginning of a giant shift in the role drinks play in our lives and the bigger cultural forces at work mean the need for quality, adult no-alcoholic options has certainly never been more pertinent” 

Reynald Vito Grattagliano said "We are proud to be leading the way in the 120 international marketsArkay is now available in"

5/5

Since 2011 ArKay is the pioneer in the brave new alcohol free spirit world with a collection of thirty six different varieties of alcohol free spirits

Such as