ARKAY ASKS: “DON’T DRINK AND DRIVE UNLESS IT’S ARKAY?” IN NEW AD CAMPAIGN
Arkay announced its ‘Don’t Drink and Drive unless it’s Arkay’ campaign to change consumer behavior and promote responsible decision-making over the holidays.
Every day, social pressures and behavioral norms interfere with responsible decision-making. According to a global study by Arkay, 80% of respondents think there are circumstances where it is acceptable to drink and drive, while 60% get ‘caught up having fun’ and find it hard to plan ahead.
As part of its commitment to advocate responsible consumption, Arkay is promoting the expression “Don’t drink and drive unless it’s Arkay ®” ArKay is asking consumers to make a choice: Don’t drink and Drive.
DON’T DRINK AND DRIVE UNLESS IT’S ARKAY CAMPAIGN PROMOTES
The “Don’t Drink and Drive unless it’s Arkay” campaign aims to influence more responsible decision-making. This isn’t about discouraging drinking – it’s about rewarding people who are making responsible decisions early on about whether they will be drinking or driving during festivities,” said Richard Simmons, President of sales at Arkay Beverages.
Zero alcohol consumption is key to the sustainable growth of Arkay business and is part of the company’s DNA, which is woven into ethos of the company. Since 2007, the ‘Don’t drink and Drive unless it’s Arkay’ campaign has reduced alcohol consumption and moderation aspirational to consumers globally. ‘Don’t Drink and Drive unless it’s Arkay’ is just one of many U.S. activations, which includes the National Institute on Alcohol Abuses and Alcoholism https://www.niaaa.nih.gov/alcohol-health/alcohol-policy , a government initiative to prevent underage drinking.
Arkay remembers to everyone that Alcohol kills, Alcohol is a drug, Alcohol is addictive and bad to your health.
No level of alcohol consumption improve health article published August 2018 by The Lancet https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(18)31571-X/fulltext
Dangerous alcohol consumption was responsible for 3.3 million deaths worldwide in 2012, according to a new World Health Organization
Harmful alcohol use not only leads to addiction, but it can put people at a higher risk of over 200 disorders like tuberculosis and pneumonia.
“This actually translates into one death every 10 seconds,” Shekhar Saxena, head of the WHO’s Mental Health and Substance Abuse department, told reporters in Geneva.
On average, every person in the world age 15 and older drinks 6.2 liters of pure alcohol a year, according to the report. However, less than half the world’s population drinks any alcohol, which means people who do drink average about 17 liters of pure alcohol a year. Men are more likely than women to experience alcohol-related deaths—though drinking among women is on the rise—and low-income communities are at a greater risk for social and health complications related to alcohol, the report said.
The report shows that 16% of drinkers partake in binge drinking, which is the most dangerous form of alcohol consumption. Europe has the highest alcohol consumption per capita, though consumption levels have been stable there for the last five years. Consumption has remained stable in Africa and in the Americas, but it appears to be rising in Southeast Asia and the Western Pacific regions, according to WHO. China is estimated to grow its per capita consumption by 1.5 liters of pure alcohol by 2025.