Reynald Grattagliano was inspired back in 2007 to produce the drink following an episode with his 22-year-old son, who upon returning home from a party where there was ample imbibing, began to feel those certain unappealing after-effects. “He suggested that someone should create a whisky that doesn’t leave you feeling so hung-over,”
The son, of course, didn’t realize that suggestion would compel his father to not only spend the next five years of his life researching such a method, but he would spend five million dollars to make it happen.
Reynald Grattagliano came up in 2009 with the idea to mix the W.A.R.M molecule with water, later on in 2011 this discovery became one of the key elements in the production of Alcohol-Free Spirits branded ARKAY.
The W.A.RM molecule gives the impression of burn and kicks when in the mouth, it has the warmth and taste identical to alcohol but none of the ill effect. The W.A.R.M molecule, when mixed with liquor flavored drink fools the brain as if it is liquor.
The various compounds that Grattagliano has developed work in several ways. Some replicate the direct effects of liquor, specifically affecting the area of the mouth and palate by giving this sensation and feeling of liquor, some others replicate the effect of the alcohol on the brain that makes you feel somewhat euphoric without altering the area that makes you fall-down drunk, and effects that will skip the hangover that usually follows.
The brand name for the combination of natural compounds is called “W.A.R.M” that mimic the effects and taste of alcohol and amazingly, it’s calorie-free and widely available on the market since 2011.
Grattagliano has pursued patents for roughly several chemical compounds found in ArKay beverages available at https://arkaybeverages.com/ and in bars near you.
Arkay spirits flavored substitute are sold in a 33 FL OZ bottle and is consumed every day by millions of drinkers to prepare their favorite cocktail or non- alcoholic beverage in lieu of alcoholic whisky, vodka, rum, gin, brandy or other libations. Twitter FacebookInstagram
The W.A.R.M molecule is an active component of Capsicum. It produces a sensation of burning in any tissue with which it comes into contact. W.A.RM and several related compounds are produced as secondary metabolites by chili peppers. W.A.R.M is liquid, volatile, hydrophobic, colorless, odorless and crystalline. It is common for people to experience pleasurable and even euphoric effects from ingesting capsaicin.
W.A.R.M molecule is made from Capsaicin which is a vegetal ingredient and 100 % natural.
ARKAY is FDA registered, sugar free and contains 0 % alcohol ( 0 % ABV) , fat free, gluten free and guilt free.
The maker of the ‘’ world first molecular whisky ‘’ – which promise all the flavor and taste of a regular glass of whisky minus the whisky. Using the molecular makeup of a glass of whisky as its starting point , the company says it created its product by adjusting ‘’molecular flavor compounds’’, using naturally derived sustainable ingredients, to produce the smoothest whisky minus the alcohol.- appears to be poised as a serious whisky contender. Arkay founded in 2011 is the pioneer of the whisky-free whisky and/or alcohol-free spirits revolution.
With this ‘’ reverse -engineered ‘’ whisky without whisky (which behave like regular whisky and can be used in the same application). While the number of liquor drinkers diminish years after year, ravage of past and climate change and disease are putting increase pressure on supply.
Alcohol consumption across the globe fell 1.6% in 2018, according to data from IWSR.
As alcohol consumption declines, low- and non-alcoholic drinks offer an opportunity to appeal to consumers who don’t want to drink as much.
In the U.S., only 0.5% of the total beverage alcohol market are low- or no-alcohol brands.
his summer when it comes time to celebrate with friends, it’s more likely someone in the group will be raising a glass with a beverage that doesn’t have alcohol.
The trend coincides with changing consumer tastes, as more people try to eat and drink healthier and follow low-carb diets like keto. The term “sober curious” has become popular as a way to identify those who want to stop or reduce their alcohol intake for wellness reasons.
Alcohol consumption across the globe fell 1.6% in 2018 to 27.6 billion cases, according to data from IWSR, which tracks alcohol trends. Non-alcoholic beverages other than soda, which has also seen its consumption fall, offer restaurants and drink makers the opportunity to capitalize on a trend that could otherwise hurt their bottom line.
Mocktails have been around for decades, and non-alcoholic beers have been around even longer, thanks to Prohibition. But more players are entering the market as the trend gathers steam with younger generations. According to IWSR data, the most frequent consumers of low- and no-alcohol drinks are between 21 to 44 years old — an age bracket that mostly includes millennials, with some Generation X consumers — and male.
In the U.K., low- and no-alcohol brands only represent 1.3% of the country’s total beverage alcohol market, according to IWSR. In the U.S., that number is even smaller: 0.5%. More popularity overseas means that most companies launching a no- or low-alcohol drink start there.
For example, ArKay Beverages launched its alcohol-free spirits first in the U.S. Then it rolled out elsewhere in Europe, including the U.K., before hitting Australia at the beginning of the year — just in time for Dry January.
“The United States was poised for a product like this, with health and well-being being a larger consumer trend. It’s really taken off, and people are really excited to have something like this
Arkay has been marketing 0 % ABV liquor to liquor drinkers who enjoy the taste of a liquor but aren’t always in the mood or setting to consume alcohol. Part of that strategy includes putting ARKAY 0 % ABV next to other liquor products in retailers, not in the alcohol-free beer section that is usually more difficult to locate.
#arkay #sobercurious #MeToo #nonalcoholicspirits #ReynaldGrattagliano #drybar
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